Copenhagen Muse

Copenhagen Muse launched their first collection in the fall of 2019, which drew inspiration from the Scandinavian street style made of luxurious materials.

Purpose

The purpose was to increase and spread awareness of Copenhagen muse, as well as create strong visual content, which Copenhagen Muse could use in later marketing activities. 

Solution

It was essential to find influencers whose aesthetic sense was in line with the visual identity of Copenhagen Muse. In order to find the right influencers, we presented influencers to Copenhagen Muse before making contact, thereby ensuring the right aesthetic. Following feedback from Copenhagen Muse, we contacted the approved influencers. The campaign ran for 1 month. Where they had to share a minimum of 2 posts. Participating influencers were free to choose between styles from the new collection, which they received free of charge for they participation in the campaign. 

Result

The campaign included 6 influencers, 3 from Denmark, 1 from Sweden and 2 from Norway. A total of 14 posts and 6 stories were shared. Thus, Copenhagen Muse gained access to 20 pieces of content they could use in other marketing activities.

Audience

Country

United States (10.80%)
Sweden (6.37%)
Denmark (6.22%)

City

New York (9.67%)
Gothenburg (5.37%)
Copenhagen (4.25%) 

Age

20 - 40 years

Gender distribution

Female (63%)
Male (37%)

Final results

Engagement

4.602

Engagement rate

17,56%

Reach

26.207

Impressions

39.268