Coravin

Coravin is the only wine protection system that allows you to pour wine directly from the bottle into the glass - without having to pull the plug.

Purpose

In October 2019, Coravin launched their new model, Model One Black, which were being promoted and introduced to their Danish audience. This campaign was our second campaign in collaboration with Coravin.

Solution

The campaign lasted a month and the influencers had to share a minimum of 2 post and 2 stories each. The participating influencers were selected based on their followers with a focus based on an authentic interest in food and wine, as well as how strong their communication skill were. It was emphasized that the influencers had a natural interest in wine, which should be reflected on their profile, so that the content were authentic.

Result

11 influencers participated in the campaign, 4 of whom were selected as Coravin ambassadors from previous campaign. A total of 23 posts and 53 were shared, thus Coravin gained access to 76 pieces of authentic content that they could use for later marketing activities.

Audience

Country

Denmark (73,06%)

City

Copenhagen (21.79%)
Aarhus (15.12%)

Age

25 - 55+ years

Gender distribution

Female (66%)
Male (34%)

Final results 

Engagement

5.367

Engagement rate

10,24%

Reach

52.387

Impressions

68.747