Freequent is a Scandinavian brand, which is a part of the well-known fashion group, Brands of Scandinavia, which is behind some of Scandinavia’s biggest fashion brands. Freequent’s vision is “style, fashion and passion”. They offer fashionable clothing for women and offer an ultimate range of cool and feminine styles.
The purpose of the campaign was to spread awareness of Freequent among the younger female audience. The focal point was Freequent’s summer collection, which consisted of feminine styles with colorful prints.
The participating influencers had to have a strong visual identity, aesthetic sense and a beautiful universe that matched Freequent. We looked for influencers who had a red thread in their profile as they should be able to create versatile content. We offered two different solutions: The first was 2 pictures and 1 giveaway. The second was 1 image, 1 giveaway and 2 stories. The reason for this must be found in Freequent’s desire to gain acces to diverse content that they could use in other marketing activities.
14 influencers participated in the campaign, all of whom created unique content and showed Freequent’s versatility and wide range. 37 posts and 21 stories were shared, giving Freequent access to a total of 68 different pieces of content that could be used in other marketing activities afterwards.
18 - 30 years