{"id":12385,"date":"2022-05-17T09:23:17","date_gmt":"2022-05-17T09:23:17","guid":{"rendered":"https:\/\/inmix.dk\/?page_id=12385"},"modified":"2023-05-10T12:02:37","modified_gmt":"2023-05-10T12:02:37","slug":"nordic-nutrient","status":"publish","type":"page","link":"https:\/\/inmix.dk\/en\/nordic-nutrient\/","title":{"rendered":"Nordic Nutrient"},"content":{"rendered":"
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Nordic Nutrient is an online store that offers various brands of fitness products and dietary supplements.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PURPOSE OF THE CAMPAIGN
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In the spring of 2022, Nordic Nutrient reached out to us for assistance in raising awareness about three of their brands: Must Essentials, LinusPro, and IN2ZYM.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2728 <\/span>Must Essentials is a brand that offers a subscription-based solution for collagen supplements, reducing signs of aging and strengthening and rebuilding the skin from within.<\/p>\n

\u2728 <\/span>LinusPro offers a wide range of protein-rich quality products, dietary supplements, and sports drinks. LinusPro's vision is to provide the general consumer with the same quality standards that elite athletes have access to. <\/p>\n

\u2728 <\/span>IN2ZYM is a company specialized in nutritional products and supplements aimed at a healthy and active lifestyle. They develop and produce effective products made from the highest quality raw materials, primarily intended for top athletes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"A7E43CBA-6500-4998-9796-44CC631D3B83\"<\/figure><\/div>
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Final key figures<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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FOR ALL THREE BRANDS<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ENGAGEMENTS<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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28.790<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Engagement rate<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8,29%<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Unique Views\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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347.166<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Content<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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43 posts & 471 stories<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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To ensure that attention was distributed as effectively as possible among the 3 brands, we decided to set up 3 separate campaigns - one for each brand. We did this because each of the 3 brands targets different demographics.<\/span><\/p>

By looking at parameters such as the type of exercise the influencers typically engaged in and their past collaborations, we ensured that the candidates presented to Nordic Nutrient were perfect matches for each brand individually. <\/span>
<\/span>
<\/span>We decided to run a campaign period of 3 months in total, during which we evaluated the influencers' performance and had close communication with both them and the company to determine whether it made sense to continue the collaboration. These campaign parameters allowed us to ensure that we constantly optimized the campaign and achieved the most successful results for Nordic Nutrient. It also gave the influencers the opportunity to assess whether they remained motivated to continue their partnership with the brand. <\/span>
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<\/span>During each month, we had 5 influencers on board for each of the three campaigns. The collaboration terms were that they would share 1 post and 2 storylines per month they participated. Additionally, they were required to share a unique link to Nordic Nutrient's website to generate traffic from their followers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Results<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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During the 3-month campaign period, we activated a total of 23 talented influencers. <\/p>

In total, they created 43 posts and 471 stories, resulting in a total of 347,166 unique views! <\/p>

Additionally, they generated a total of 2,321 unique clicks to Nordic Nutrient's website through the links they shared with their followers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Target audience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Countries<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Danmark (74,17%)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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City<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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K\u00f8benhavn (9,8%)
Odense (3,8%)
Aalborg (3,7%)
Aarhus (3,4%)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Age<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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25 \u2013 45 years<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Gender distribution<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Male (34,78%)
Female (54,8%)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tContact us\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tBack to cases\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Nordic Nutrient er en online shop, som tilbyder flere forskellige brands, indenfor fitnessprodukter og kosttilskud. Kampagnens Form\u00e5l I for\u00e5ret 2022 henvendte Nordic Nutrient sig til os, da de gerne ville have hj\u00e6lp til at skabe opm\u00e6rksomhed omkring 3 af deres brands: Must Essentials, LinusPro og IN2ZYM. \u2728 Must Essentials er et brand, som tilbyder en […]<\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-12385","page","type-page","status-publish","hentry","col-lg-4 col-sm-6"],"yoast_head":"\nNordic Nutrient samarbejde - Inmix Agency<\/title>\n<meta name=\"description\" content=\"Her kan du l\u00e6se mere om vores mikro influencer kampagner for Nordic Nutrient, som vi havde et sp\u00e6ndende samarbejde med i for\u00e5ret 2022!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inmix.dk\/en\/nordic-nutrient\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nordic Nutrient samarbejde - 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