{"id":816,"date":"2020-02-12T12:41:05","date_gmt":"2020-02-12T12:41:05","guid":{"rendered":"https:\/\/inmix.dk\/?page_id=816"},"modified":"2023-05-10T12:33:46","modified_gmt":"2023-05-10T12:33:46","slug":"sofacompany","status":"publish","type":"page","link":"https:\/\/inmix.dk\/en\/sofacompany\/","title":{"rendered":"Sofacompany"},"content":{"rendered":"
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Sofacompany is a Danish company that has become well-known internationally. The company's mission is to revolutionize the furniture industry through high-quality design that is accessible to everyone.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PURPOSE OF THE CAMPAIGN
<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sofacompany wanted to focus on both their Fall '19 collection and their sustainable sofa, Astha Cura. Therefore, we executed two parallel campaigns.<\/p>

The Astha Cura sofa is made from 98% PET plastic bottles and is a collaboration between Sofacompany and Plastic Change. For the Astha Cura campaign, the main focus was to convey the sustainable message, which was presented in the best possible way through various visual universes with influencers in Germany, the Netherlands, and Norway, which are important new markets for the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"@sofacompanyofficial\"
@sofacompanyofficial<\/figcaption><\/figure><\/div>
\"@heimatbaum\"
@heimatbaum<\/figcaption><\/figure><\/div>
\"@heimatbaum\"
@heimatbaum<\/figcaption><\/figure><\/div>
\"@itskjakobsen\"
@itskjakobsen<\/figcaption><\/figure><\/div>
\"@sofacompanyofficial\"
@sofacompanyofficial<\/figcaption><\/figure><\/div>
\"@lisannevandeklift\"
@lisannevandeklift<\/figcaption><\/figure><\/div>
\"@mammilade\"
@mammilade<\/figcaption><\/figure><\/div>
\"@mijnhuisje_\"
@mijnhuisje_<\/figcaption><\/figure><\/div>
\"@sofacompanyofficial\"
@sofacompanyofficial<\/figcaption><\/figure><\/div>
\"@thuisbijvierleeuwen\"
@thuisbijvierleeuwen<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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Final key figures<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ENGAGEMENTS<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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19.583<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Engagement rate<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6,43%<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Unique Views\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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304.348<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Content<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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21 posts & 30 stories<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The solution was that each influencer should share a minimum of 3 posts and 3 stories. Additionally, we emphasized the use of hashtags, and it was a requirement that #sustainable was used in the captions. This way, Sofacompany could align itself with the sustainable discourse on social media.<\/p>

We targeted influencers in the older demographic because they are primarily consumers with a natural interest in interior design and sustainability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Results<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7 influencers from Germany, the Netherlands, and Norway participated in the campaign.\u00a0<\/span><\/p>

The participating influencers shared 21 posts and 30 stories.\u00a0<\/span><\/p>

As a result, Sofacompany had access to 51 pieces of aesthetically pleasing content that they could use in other marketing activities.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Target audience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Countries<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Netherland (48.68%)
Germany (25.40%)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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City<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Amsterdam (21.89%)
Rotterdam (18.28%)
Berlin (7.16%)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Age<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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25 +<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Gender distribution<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Female (84%)
Male (16%)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tContact us\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tBack to cases\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Sofacompany er en dansk virksomhed, som efterh\u00e5nden er velkendt p\u00e5 internationalt plan. Virksomhedens mission er at revolutionere m\u00f8belbranchen gennem design i h\u00f8j kvalitet, som er tilg\u00e6ngelig for alle. Kampagnens Form\u00e5l Sofacompany \u00f8nskede b\u00e5de at fokusere p\u00e5 deres Fall \u201819-kollektion og deres b\u00e6redygtige sofa, Astha Cura. Derfor\u00a0udf\u00f8rte vi to sidel\u00f8bende kampagner.\u00a0 Astha Cura-sofaen er fremstillet af […]<\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-816","page","type-page","status-publish","hentry","col-lg-4 col-sm-6"],"yoast_head":"\nSofacompany Case - Her finder du et eksempel p\u00e5 en Inmix kampagne<\/title>\n<meta name=\"description\" content=\"Her kan du l\u00e6se n\u00e6rmere om vores internationale mikro influencer kampagne med Sofacompany, der l\u00f8b af stablen i flere europ\u00e6iske lande.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inmix.dk\/en\/sofacompany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sofacompany Case - 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