{"id":10024,"date":"2021-11-18T09:45:13","date_gmt":"2021-11-18T09:45:13","guid":{"rendered":"https:\/\/inmix.dk\/?p=10024"},"modified":"2021-11-18T10:08:21","modified_gmt":"2021-11-18T10:08:21","slug":"en-verden-af-muligheder","status":"publish","type":"post","link":"https:\/\/inmix.dk\/en\/2021\/11\/18\/en-verden-af-muligheder\/","title":{"rendered":"En verden af muligheder!"},"content":{"rendered":"
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Skrevet af Nathalie Jensen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I dette blogindl\u00e6g vil vi fors\u00f8ge at komme ind p\u00e5 og diskutere de forskellige typer af content, der kan produceres p\u00e5 Instagram. For det kan nemlig v\u00e6re lidt af en jungle at finde rundt i, hvilket content man skal prioritere og have fokus p\u00e5 – b\u00e5de p\u00e5 sine egne platforme, men ogs\u00e5 i et potentielt samarbejde med influencers. For det er jo netop dig, som har til opgave at definere, hvilke rammer der skal v\u00e6re for en kampagne. Hvad har du og din virksomhed brug for? Hvad vil I gerne have ud af kampagnen? For at lykkes med de m\u00e5ls\u00e6tninger I s\u00e6tter for samarbejdet er det rigtig vigtigt, at I er meget skarpe p\u00e5, hvilket content influencerne producerer og deler, s\u00e5 I f\u00e5r mest muligt ud af de penge, som I bruger af jeres markedsf\u00f8ringsbudget. <\/span><\/p>\n

L\u00e6s med her, hvor vi vil fort\u00e6lle jer lidt om de forskellige typer content, som Instagram tilbyder, hvad de kan og hvordan din virksomhed kan bruge dem bedst i jeres markedsf\u00f8ring: <\/b>
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<\/span>Post: <\/b>Et post er et billede, som deles i influencerens feed, som jo er det f\u00f8rste man m\u00f8der, n\u00e5r man klikker ind p\u00e5 en profil. Posts har den s\u00e6rlige kvalitet, at de er rigtig gode, hvis man \u00f8nsker at sikre sig noget mere \u00e6stetisk indhold, som fremviser ens produkt p\u00e5 en flot m\u00e5de. Og<\/span> dette er jo en stor fordel for dig og din virksomhed, hvis du gerne vil sikre dig noget content, som du kan bruge i din egen markedsf\u00f8ring efterf\u00f8lgende. <\/span>
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<\/span>En ting, som man skal v\u00e6re opm\u00e6rksom p\u00e5, hvis man beder influencerne om at lave posts, er dog, at det ofte tager en del l\u00e6ngere tid end eksempelvis en storyline, hvor man viser produkter frem eksempelvis ved at lave en unboxing video. Derfor skal du og din virksomhed ogs\u00e5 v\u00e6re villige til at betale influenceren mere for samarbejdet, hvis st\u00f8rstedelen af kampagnens content best\u00e5r af post. <\/span><\/p>\n

Stories: <\/b>Stories giver influenceren mulighed for at dele korte videoer, som er aktive p\u00e5 deres profil i 24 timer. Stories er s\u00e6rligt gode, hvis man gerne vil tale om produkterne, p\u00e5 en afslappet m\u00e5de, hvor man eksempelvis kan synligg\u00f8re en stemning eller de f\u00f8lelser, som dine produkter giver influencerne. Omvendt kan stories ogs\u00e5 v\u00e6re rigtig effektive, hvis man gerne vil tale mere detaljeret om et produkt. Det kan eksempelvis v\u00e6re, at din virksomhed s\u00e6lger nogle gadgets, som kr\u00e6ver mere detaljerede beskrivelser og fremvisninger, for at f\u00f8lgerne kan forst\u00e5 produkterne. Influencerne kan selvf\u00f8lgelig ogs\u00e5 sagtens lave stories, der indeholder fine og \u00e6stetiske billeder, hvis du godt kunne t\u00e6nke dig, at de komplimenterede de post, som influencerne deler i deres feed. Mulighederne er alts\u00e5 mange, n\u00e5r det kommer til brug af stories i kampagner! <\/span>
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<\/span>Lad os lige tage et par eksempler: <\/b>
<\/span>I vores gentagne kampagner for BEZZERWIZZER Studio har det eksempelvis v\u00e6ret s\u00e6rligt vigtigt for os, at lade st\u00f8rstedelen af kampagnernes content v\u00e6re stories, da det er den mest effektive m\u00e5de at fremvise, hvordan det faktisk er at <\/span>spille <\/span><\/i>deres spil og vise influencernes f\u00f8lgerne, hvorfor det er sjovt og p\u00e5 den m\u00e5de inddrage dem i den oplevelse, som spillet gav influencerne selv. Det samme g\u00e6lder eksempelvis vores kampagner for SHISEIDO, fordi influencerne, ved hj\u00e6lp af stories, har kunne vise, hvordan de rent faktisk anvender SHISEIDOs l\u00e6kre produkter. Og det at fremvise anvendelsen af dem, i deres dagligdag, g\u00f8r ogs\u00e5 contentet mere h\u00e5ndgribeligt og relaterbart og dermed ogs\u00e5 mere trov\u00e6rdigt. I vores gentagne kampagner for Swapfiets, har vi ogs\u00e5 gennemg\u00e5ende brugt stories, som en fast del af kampagnestrategien. Det at influencerne har delt stories har nemlig gjort, at vi kunne sikre, at influencerne rent faktisk kunne vise deres oplevelse af at have en Swapfiets cykel og hvad det bet\u00f8d for dem og deres hverdag.<\/span>
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<\/span>Et tip! Din virksomhed kan ogs\u00e5 reposte influencernes stories, s\u00e5 l\u00e6nge du husker at bede dem om at tagge dig i deres stories (Pssst! P\u00e5 den m\u00e5de kan du ogs\u00e5 f\u00f8lge med i, at influencerne f\u00e5r delt det, som du har aftalt med dem, i l\u00f8bet af kampagneperioden)<\/span><\/p>\n

Reels \/ IGTV: <\/b>Denne type content giver influencerne mulighed for at lave l\u00e6ngere videoer, som de deler i deres feed, lige s\u00e5 vel som de deler et post. Denne form for content er alts\u00e5 en fed kombination af de to andre. Og hey! Det er s\u00e5gar muligt, at dele klikbare links direkte i videoen. <\/span><\/p>\n

Man b\u00f8r dog v\u00e6re opm\u00e6rksom p\u00e5, at denne type content kr\u00e6ver meget mere tid for influenceren at producere og derfor koster mere end eksempelvis storylines.<\/span><\/p>\n

Highlights: <\/b>Highlights er jo ikke som s\u00e5dan en type af content, men i stedet en feature, som Instagram tilbyder. Grunden til at vi n\u00e6vner den er, at det kan v\u00e6re s\u00e6rligt smart at bede influenceren om at oprette et highlight i forbindelse med en kampagne, hvis st\u00f8rstedelen af det aftalte indhold er stories. I highlightet har du nemlig mulighed for at samle stories – ogs\u00e5 efter de er udl\u00f8bet – hvilket jo er vildt smart, hvis du eksempelvis har indg\u00e5et et samarbejde, som forl\u00f8ber sig over flere m\u00e5neder. S\u00e5 kan influencerens f\u00f8lgere nemlig altid g\u00e5 tilbage og finde alle stories og alle informationer omkring jeres samarbejde samlet under highlightet. <\/span>
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<\/span>Link sticker \/ link i biografi: <\/b>Den sidste feature jeg vil n\u00e6vne er Instagrams helt nye \u2018link sticker\u2019 som giver influenceren mulighed for at dele unikke links direkte i deres stories. Dette har tidligere kun v\u00e6ret muligt, hvis en influencer havde over 10.000 f\u00f8lgere og ellers var links forbeholdt ens biografi. Denne feature \u00e5bner s\u00e5ledes op for nogle helt nye og unikke muligheder, i forhold til at lede direkte trafik ind p\u00e5 en specifik side, som dig og din virksomhed gerne vil skabe opm\u00e6rksomhed omkring eksempelvis i forhold til at s\u00e6lge nogle specifikke produkter eller skabe awareness omkring en marketingskampagne, som du og din virksomhed m\u00e5ske selv k\u00f8rer. Derudover er det selvf\u00f8lgelig en rigtig god ide, at du ogs\u00e5 beder den influencer, som du samarbejder med, om at inds\u00e6tte et link til dine hjemmeside i deres biografi.<\/span><\/p>\n

Som du kan l\u00e6se, s\u00e5 er der en verden af muligheder, n\u00e5r det kommer til, hvordan du kan sammens\u00e6tte din influencer kampagne! Et godt r\u00e5d herfra er derfor, at du l\u00e6gger en god plan forinden, s\u00e5 du bliver helt skarp p\u00e5, hvad du og din virksomhed egentlig har brug for og hvad I gerne vil opn\u00e5 med jeres influencer kampagne!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Instagram og dets forskellige content-typer betyder en verden af muligheder! Men de muligheder kan imidlertid godt v\u00e6re sv\u00e6re at gennemskue, i hvert fald hvis man skal i gang med sin egen influencer kampagne, for hvilke typer af content skal man egentlig prioritere, n\u00e5r man skal indg\u00e5 et samarbejde? L\u00e6s med her, hvor vi snakker lidt om de forskellige typer content og deres features, hvis du er nysgerrig! <\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":10025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26314],"tags":[],"class_list":["post-10024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret","col-lg-4 col-sm-6"],"yoast_head":"\nEn verden af muligheder! - Inmix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inmix.dk\/en\/2021\/11\/18\/en-verden-af-muligheder\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En verden af muligheder! - Inmix\" \/>\n<meta property=\"og:description\" content=\"Instagram og dets forskellige content-typer betyder en verden af muligheder! 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