{"id":12966,"date":"2022-09-19T08:59:44","date_gmt":"2022-09-19T08:59:44","guid":{"rendered":"https:\/\/inmix.dk\/?p=12966"},"modified":"2022-09-19T09:16:23","modified_gmt":"2022-09-19T09:16:23","slug":"udenlandske-cases","status":"publish","type":"post","link":"https:\/\/inmix.dk\/en\/2022\/09\/19\/udenlandske-cases\/","title":{"rendered":"Udenlandske cases!"},"content":{"rendered":"
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Skrevet af Nathalie Jensen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e5ske dig og din virksomhed g\u00e5r rundt og t\u00e6nker over, om det giver mening for jer, at satse p\u00e5 nogle influencer aktiviteter i udlandet? Der kan v\u00e6re mange overvejelser der g\u00f8r, at den beslutning kan v\u00e6re sv\u00e6r at tage. For hvordan ser mulighederne egentlig ud, hvis man gerne vil promovere sig via influencer marketing i udlandet?<\/span>
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<\/span>Det kan v\u00e6re sv\u00e6rt at gennemskue hvordan man skal gribe det an, hvis man gerne vil ekspandere sine marketing aktiviteter p\u00e5 tv\u00e6rs af landegr\u00e6nser og m\u00e5ske s\u00e6rligt, n\u00e5r det kommer til influencer marketing. For hvordan ser det egentlig ud med den branche der? Er det overhovedet muligt at finde influencers i udlandet, som matcher dig og din virksomhed og som kan generere en reel v\u00e6rdi for jer? Til det kan vi kun sige ja! Vi har tidligere v\u00e6ret inde p\u00e5 emnet, i et andet blogindl\u00e6g, men nu t\u00e6nkte vi, at vi ville udfolde det lidt og komme med nogle konkrete case eksempler, p\u00e5 nogle af vores udenlandske samarbejder. Vi har gennem \u00e5rene lavet kampagner for en bred skare af virksomheder, men lad os dykke ned i et par stykker af dem her: <\/span>
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<\/span>Deichmann:\u00a0
<\/b>En af de kunder, som vi har lavet flere udenlandske samarbejder med, er den tyskejede familievirksomhed Deichmann. Deichmann er faktisk europas st\u00f8rste skok\u00e6de, med forretninger i hele 31 lande! Vores samarbejde udsprang oprindeligt p\u00e5 dansk grund, men vi har sidenhen udvidet med kampagner i Sverige ogs\u00e5. I l\u00f8bet af de seneste \u00e5r har vi lavet kampagner for Deichmann, som har haft til form\u00e5l at skabe opm\u00e6rksomhed omkring alt fra deres store udvalg af sko, deres overkommelige priser og d\u00e9t at de kan s\u00f8rge for fodt\u00f8j til hele familien. Derudover har vi lavet kampagner, der har handlet om s\u00e6sonbestemte sko og senest en kampagne omkring et samarbejde, som Deichmann havde med SOS B\u00f8rnebyerne, op til skolestart i 2022. <\/span>
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<\/span>I denne kampagne ville Deichmann gerne udbrede budskabet om, at de donerede 10 kr. pr. solgt b\u00f8rnesko, til SOS B\u00f8rnebyerne, i l\u00f8bet af august 2022. Derfor s\u00f8rgede vi selvf\u00f8lgelig for at aktivere nogle dygtige influencers, der havde b\u00f8rn i skolealderen, som sammen med deres b\u00f8rn kunne bes\u00f8ge en af Deichmanns mange butikker og v\u00e6lge et par sko, i forbindelse med skolestart. I kampagnen deltog der i alt 5 dygtige influencers, som tilsammen skabte 38 stykker content, fordelt mellem b\u00e5de stories, reels og posts. Liges\u00e5 vel som i tidligere kampagner, var indholdet af kampagnen meget vellykket! De deltagende influencers leverede content af enormt h\u00f8j kvalitet, som var b\u00e5de \u00e6stetisk og legende, og vigtigst af alt, noget content der talte ind i budskabet om at st\u00f8tte SOS B\u00f8rnebyerne. Succesen s\u00e5s ogs\u00e5 tydeligt p\u00e5 kampagnens resultater, da de 5 influencers n\u00e5ede ud til hele 35.753 mennesker, p\u00e5 blot den ene uge!\u00a0<\/span><\/p>

Le Creuset:\u00a0
<\/b>En anden kunde, som vi arbejder fast sammen med, er den franske virksomhed Le Creuset. Samarbejdet med Le Creuset startede tilbage i 2020, hvor vi lavede vores f\u00f8rste kampagne for dem. Det har fra start v\u00e6ret vigtigt for Le Creuset, at deres influencer marketing aktiviteter foregik p\u00e5 tv\u00e6rs af landegr\u00e6nser. Af denne grund har vi, i n\u00e6sten alle kampagner, som vi har lavet for dem, aktiveret influencers i b\u00e5de Danmark, Sverige og Norge. Disse kampagner har som oftest v\u00e6ret centreret omkring bestemte temaer eller en bestemt produktserie. Et \u00e5r lancerede Le Creuset eksempelvis en eksklusiv serie omkring juletiden, som de gerne ville have promoveret.\u00a0<\/span><\/p>

I en af de seneste kampagner tog vi udgangspunkt i temaet \u201cFeel good food\u201d i forbindelse med lanceringen af deres nyeste gr\u00f8nne farve i sortimentet, kaldet Bamboo. Det var her vigtigt for Le Creuset, at kampagnen havde fokus p\u00e5 sund og \u00f8kologisk madlavning og livsstil. De \u00f8nskede derfor at de deltagende influencers kokkererede l\u00e6kre og sunde retter, som hovedsageligt bestod af gr\u00f8nt. Dertil kom, at Le Creuset gerne ville lave et split mellem food influencers og interi\u00f8r influencers, for ogs\u00e5 at f\u00e5 noget content i kampagnen, hvor bordd\u00e6kning var det mest centrale. <\/span>
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<\/span>Der deltog i alt 30 dygtige influencers i kampagnen, fordelt ud over de tre lande. De genererede tilsammen intet mindre end 653 stykker unikt content, i forbindelse med kampagnen og n\u00e5ede ud til i alt 794.334 mennesker!\u00a0 Foruden dette, s\u00e5 delte hver influencer ogs\u00e5 et unikt link til Le Creusets hjemmeside(r) og opn\u00e5ede hele 6.155 klik i alt! Det er nogle resultater som b\u00e5de vi, og Le Creuset, er meget tilfredse med, for hold nu op en succes!<\/span><\/p>

What\u2019s cooking now?\u00a0
<\/b>I skrivende stund brygger vi ogs\u00e5 p\u00e5 flere sp\u00e6ndende kampagner i udlandet, som vi gl\u00e6der os meget til at eksekvere!<\/p>

Er du mon nysgerrig p\u00e5 mulighederne? S\u00e5 husk at du altid er mere end velkommen til at kontakte os, for at h\u00f8re mere om vores kampagner og om, hvordan vi potentielt kan hj\u00e6lpe dig og din virksomhed, med at skabe succesfulde influencer kampagner i udlandet!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Er du nysgerrig p\u00e5, hvilken v\u00e6rdi influencer marketing kan generere, hvis man gerne vil lave kampagner i udlandet? S\u00e5 l\u00e6s med her, hvor vi fort\u00e6ller lidt om to af vores udenlandske samarbejder med henholdsvis Deichmann og Le Creuset.<\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":12967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26314],"tags":[],"class_list":["post-12966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret","col-lg-4 col-sm-6"],"yoast_head":"\nUdenlandske cases! - Inmix<\/title>\n<meta name=\"description\" content=\"I dette blogindl\u00e6g fort\u00e6ller vi mere om to af vores succesfulde udenlandske kampagner, for hhv. 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