{"id":1985,"date":"2020-03-20T11:20:05","date_gmt":"2020-03-20T11:20:05","guid":{"rendered":"https:\/\/inmix.dk\/?p=1985"},"modified":"2021-02-03T10:49:55","modified_gmt":"2021-02-03T10:49:55","slug":"introduktion-til-influencer-marketing","status":"publish","type":"post","link":"https:\/\/inmix.dk\/en\/2020\/03\/20\/introduktion-til-influencer-marketing\/","title":{"rendered":"Introduction to influencer marketing"},"content":{"rendered":"
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By Frederik Nikolai Kruchov<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This post is written so that you can easily get a useful understanding of both influencer marketing as well as some of the more important principles in the business. Influencer marketing has become a buzzword\u00a0buzzword<\/i>of sorts, but what is it really about? Let\u2019s get to it!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is influencer marketing?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I usually say that influencer marketing is the\u00a0mouth-to-mouth<\/i>\u00a0marketing of the digital age. Previously, a baker might give a cinnamon bun to a customer free of charge, if the customer were to tell people about the cinnamon bun in return. Today, companies provide influential people on social media with their products, if these people tell their digital following (read: followers) about these products. The use of\u00a0influencers<\/i>\u00a0influencers is in no way a new thing \u2013 it has previously just gone by another name. Social media has gone and made it much more efficient, as a single person can reach a thousand people in a short amount of time and thereby create very efficient mouth-to-mouth\u00a0mouth-to-mouth<\/i>\u00a0marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Is everyone an influencer then?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The answer is yes \u2013 basically we are all influencers. If you recommend something to your acquaintances, digitally or not, then you are essentially an influencer. Within the industry a number of terms have appeared to describe the amount of reach \u2013 and thereby how much influencer \u2013 one single person has.<\/span><\/p>

Firstly,\u00a0nano influencers<\/i>which are the kind of influencers that has the shortest amount of reach. The majority of people in Denmark can be described by this term.\u00a0Nano influencers<\/i>\u00a0have 0 - 1,000 followers on social media and thereby a limited amount of influence, as they only reach a relatively small number of people.<\/span><\/p>

Secondly,\u00a0mikro influencers<\/i>who has between 1,000 \u2013 20,000 followers, and are the type of influencers that we at Inmix are experts in. They are most often regular people who has put in an extraordinary effort to build their network. At the same time, they share content that a lot of people find interesting to follow.<\/span><\/p>

Lastly,\u00a0makro<\/i>\u00a0and\u00a0mega influencers<\/i>These can be defined as national and\/or international celebrities with more than 20.000 followers. These people are often known from TV, sports, politics, music, fashion, or such. Just look at Thomas Blachman, Kim Kardashian or Christiano Ronaldo<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So where to start?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you are interested in utilizing influencer marketing, then my recommendation would be that you start by defining some objectives and goals that you wish to accomplish by collaborating with influencers. After having defined your objectives and goals, you have to decide on which type of influencers that you believe would be able to help you reach these objectives and goals; these are the influencers that you should work with. Below I have created a schedule to help you get an overview of most significant pros and cons of working with each type of influencer. Just click on the terms and read more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nano<\/strong> reaches 0 - 1,000 people<\/p>

Mikro\u00a0<\/b>reaches 1,000 - 20,000 people<\/p>

Makro<\/b> reaches 20,000 - 200,000 people<\/p>

Mega<\/b> reaches over 200,000 people<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nano<\/strong> has a very local reach<\/p>

Mikro<\/strong> has a local reach<\/p>

Makro<\/strong> has a national reach<\/p>

Mega<\/strong> has a global reach<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nano<\/strong> are very often paid in free products<\/p>

Mikro<\/strong> are often paid in free products<\/p>

Makro<\/strong> are rarely paid in free products<\/p>

Mega<\/strong> are never paid in free products<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nano<\/strong> are extremely personal<\/p>

Mikro<\/strong> are very personal<\/p>

Makro<\/strong> are less personal<\/p>

Mega<\/strong> are rarely personal<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nano<\/strong> engages a very high amount of their followers<\/p>

Mikro<\/strong> engages a high amount of their followers<\/p>

Makro<\/strong> engages a small amount of their followers<\/p>

Mega<\/strong> engages a small amount of their followers<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nano<\/strong> demands a lot of administration<\/p>

Mikro<\/strong> demands some administration<\/p>

Makro<\/strong> demands a little administration<\/p>

Mega<\/strong> demands none administration<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If you should have any questions regarding this post, the different types of influencers, or you could simply just use a little advice and guidance when it comes to influencer marketing, then please feel free to contact me. I would love to help you \u2013 and a little guidance will not cost you a dime. Good luck!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Influencer marketing has become a buzzword, but what does in even mean? Here we look at some of the most important principles and give you are useful definition of the term.<\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26314],"tags":[],"class_list":["post-1985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret","col-lg-4 col-sm-6"],"yoast_head":"\nIntroduktion til influencer marketing - Inmix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inmix.dk\/en\/2020\/03\/20\/introduktion-til-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduktion til influencer marketing - Inmix\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing er blevet et buzzword, men hvad betyder det overhovedet og hvad indeb\u00e6rer det? 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