{"id":5915,"date":"2021-03-10T15:34:37","date_gmt":"2021-03-10T15:34:37","guid":{"rendered":"https:\/\/inmix.dk\/?p=5915"},"modified":"2021-06-02T13:00:26","modified_gmt":"2021-06-02T13:00:26","slug":"nextory-kampagne","status":"publish","type":"post","link":"https:\/\/inmix.dk\/en\/2021\/03\/10\/nextory-kampagne\/","title":{"rendered":"Nextory kampagne"},"content":{"rendered":"
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Skrevet af Nathalie Jensen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vi har netop afsluttet en succesfuld kampagne for Nextory, som vi har haft et samarbejde med de seneste m\u00e5neder. Den vil vi gerne fremh\u00e6ve her, da den har v\u00e6ret en k\u00e6mpe succes, som der er kommet enormt positive resultater ud af!<\/span><\/p>\n

Da vi f\u00f8rst indledte samarbejdet besluttede vi os for, at det gav god mening, at fokusere p\u00e5 familie segmentet, da Nextory gerne ville s\u00e6tte s\u00e6rligt fokus p\u00e5 deres familieabonnement. Der kan nemlig v\u00e6re hele 4 brugere tilknyttet en konto og der er yderligere mulighed for, at lave separate b\u00f8rneprofiler. Det overordnede form\u00e5l med kampagnen var, for det f\u00f8rste, at generere flere tilmeldinger, til deres fantastiske streamingtjeneste af lyd- og e-b\u00f8ger. Men ogs\u00e5 at skabe en st\u00f8rre kendskabsgrad til Nextory, som startede tilbage i 2013 og sidenhen har givet rigtig mange mennesker mulighed for at l\u00e6se b\u00f8ger, hvor som helst og n\u00e5r som helst.<\/span><\/p>\n

Dette har vi gjort i samarbejde med nogle af vores dygtigste influencers, som har form\u00e5et at sprede budskabet om den fantastiske tjeneste som Nextory tilbyder. Normalt tilbyder Nextory de f\u00f8rste 30 dage gratis til nye kunder, men Nextory var her s\u00e5 gener\u00f8se, at give vores influencers muligheden for, at tilbyde deres f\u00f8lgere hele 45 dage gratis abonnement i stedet. <\/span><\/p>\n

Vi har i denne kampagne samarbejdet med over 30 dygtige og talentfulde influencers, som vi mente var et perfekt match med Nextorys m\u00e5lgruppe og de har alle klaret det super godt.<\/span><\/p>\n

Den f\u00f8rste del af kampagnen startede d. 1. december, hvor vores talentfulde influencers fra begyndelsen delte sp\u00e6ndende anbefalinger af b\u00f8ger med deres f\u00f8lgere og opfordrede dem til at g\u00f8re brug af Nextorys lydbogsunivers, midt i den magiske juletid. De 45 dages gratis pr\u00f8veperiode blev hurtigt en m\u00e5lbar succes, s\u00e5 b\u00e5de vores influencers, team Nextory og team Inmix gik p\u00e5 juleferie med et smil p\u00e5 l\u00e6berne og gl\u00e6dede os allerede til at skulle i gang med januar m\u00e5ned og alt hvad den b\u00f8d p\u00e5! I kampagnens anden del fokuserede influencerne p\u00e5 vintertiden og d\u00e9t at hygge indend\u00f8re. Vi vil gerne, igen, rose dem, for den fantastiske storytelling de leverede, som var b\u00e5de autentisk og inspirerende!<\/span><\/p>\n

Vi har undervejs s\u00f8rget for at motivere dem, b\u00e5de ved at give dem l\u00f8bende updates p\u00e5 antal tilmeldinger og sendt dem anbefalinger til b\u00f8ger og indhold, som de kunne tage udgangspunkt i. Denne id\u00e9udveksling imellem Inmix teamet og influencerne har v\u00e6ret enormt givende og styrket samarbejdet og sikret at influencerne fortsat havde lyst til at dele indhold p\u00e5 livet l\u00f8s. Denne kontinuerlighed har skabt et v\u00e6rdifuldt kendskab til Nextory og deres tjeneste. Det har nemlig v\u00e6ret tydeligt for os, at influencerne var super engagerede og gjorde sig rigtig umage med deres content, hvilket selvf\u00f8lgelig kunne ses p\u00e5 antallet af tilmeldinger. Mange af dem har prim\u00e6rt gjort brug af tale stories, hvilket er noget som vi ved performer super godt, n\u00e5r det handler om at skabe salg. <\/span><\/p>\n

Den st\u00e6rke indsats fra vores influencers bet\u00f8d da ogs\u00e5, at Nextory valgte at forl\u00e6nge kampagnen, s\u00e5 vi kunne k\u00f8re videre i februar, hvor en del af vores influencers fik muligheden for at forts\u00e6tte og skabe endnu flere nye tilmeldinger. <\/span><\/p>

Alt i alt har vi form\u00e5et, at generere 7.177 klik til Nextorys lydbogsunivers, i l\u00f8bet af bare tre m\u00e5neder. Det er et resultat som b\u00e5de vi – og vores samarbejdspartner Nextory – er meget tilfredse med! <\/span><\/p>\n

Vi har v\u00e6ret ekstremt glade for samarbejdet med Nextory, som har gavnet begge parter i h\u00f8j grad og vi ser frem til flere fremtidige og succesfulde kampagner!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

S\u00e5dan skabte vi 7.177 klik til Nextory, med hj\u00e6lp fra vores influenceres fantastiske engagement og deres dedikation til kampagnen! <\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":5916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26314],"tags":[],"class_list":["post-5915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret","col-lg-4 col-sm-6"],"yoast_head":"\nNextory kampagne - Inmix<\/title>\n<meta name=\"description\" content=\"S\u00e5dan skabte vi 7.177 klik og hele 977 nye konverteringer til Nextory, ved hj\u00e6lp fra vores influenceres fantastiske engagement og dedikation til kampagnen! 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