{"id":5935,"date":"2021-03-19T16:45:37","date_gmt":"2021-03-19T16:45:37","guid":{"rendered":"https:\/\/inmix.dk\/?p=5935"},"modified":"2021-03-23T16:14:03","modified_gmt":"2021-03-23T16:14:03","slug":"influencer-samarbejder-fra-a-z","status":"publish","type":"post","link":"https:\/\/inmix.dk\/en\/2021\/03\/19\/influencer-samarbejder-fra-a-z\/","title":{"rendered":"Influencer samarbejder fra A-Z"},"content":{"rendered":"
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Skrevet af Lucas Smidt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Har du ogs\u00e5 sv\u00e6rt ved at finde hoved og hale i hvordan du, som virksomhed, skal samarbejde med en influencer? Fat mod! Vi har her samlet de vigtigste bulletpoints og r\u00e5d,  om opstart af samarbejder med influencers, fra A-Z. <\/span><\/p>\n

Du starter ud med at fastl\u00e6gge, hvilken m\u00e5lgruppe du gerne vil have, at de influencers du skal arbejde med, skal n\u00e5 ud til. Dern\u00e6st kan du begynde at lave det, som vi kalder et kampagne brief. Dette er et dokument hvor du beskriver hvem din virksomhed er, hvad form\u00e5let med kampagnen er, hvad der forventes af influenceren ved deltagelse og hvilken type af afl\u00f8nning de f\u00e5r.<\/span><\/p>\n

Derudover skal du sp\u00f8rge dig selv om, hvilken st\u00f8rrelse influencer du gerne vil lave samarbejder med: mikro-, makro- eller mega influencers. Nu st\u00f8rre de er – og nu flere f\u00f8lgere de har – nu dyre er de ogs\u00e5 at indlede samarbejder med. Derfor skal du v\u00e6re meget velovervejet omkring, hvad du pr\u00e6cis kan tilbyde dem og hvor mange penge du er villig til at bruge p\u00e5 en influencer kampagne. <\/span><\/p>\n

Vil du gerne tilbyde dem produkter, afl\u00f8nning eller en kombination af disse? Vi anbefaler, at man netop kombinerer de to ting, da mange influencers er mere tilb\u00f8jelige til at sige ja, hvis de p\u00e5 forh\u00e5nd ved, at de ogs\u00e5 f\u00e5r et \u00f8konomisk udbytte ved at deltage i en kampagne. Det er ogs\u00e5 muligt at benytte influencers i salgskampagner, hvor man betaler dem pr. tilmelding\/klik\/konvertering etc.. i stedet. Det kan eksempelvis v\u00e6re, hvis du har en abonnements virksomhed og gerne vil have flere nye abonnenter til den. <\/span><\/p>\n

En mikro influencer (1.000-10.000 f\u00f8lgere) kan typisk blive afl\u00f8nnet med et bel\u00f8b mellem 1.500 og 5.000 kr. for det stykke arbejde, som de udf\u00f8rer. Det er vigtigt at bide m\u00e6rke i, at influencers bruger rigtig meget tid p\u00e5 deres content og afl\u00f8nningen skal jo helst afspejle dette. Derfor skal du ogs\u00e5 v\u00e6re super skarp p\u00e5, hvor meget content du kr\u00e6ver af dem og hvad det skal indeholde. I en kampagne der l\u00f8ber over 1-2 m\u00e5neder kunne indholdet eksempelvis lyde: 1 post og 2-4 storylines, afl\u00f8nning med produkter plus 2000 kr. (alt afh\u00e6ngig af dine produkters v\u00e6rdi) <\/span><\/p>\n

Dern\u00e6st g\u00e5r du i gang med at finde nogle influencers, som du mener passer til netop dit brand og den m\u00e5lgruppe du gerne vil n\u00e5 ud til – og tro mig – der er influencers til enhver m\u00e5lgruppe! Som udgangspunkt skal du gerne finde tre gange s\u00e5 mange influencers, som du skal bruge, for at sikre dig at du har nok, da en del af dem altid vil takke nej til samarbejdet, fordi de har travlt.  <\/span><\/p>\n

Mange influencers skriver deres mailadresse p\u00e5 deres profil. Det er derfor en god id\u00e9 at skrive en mail til dem, hvor du vedh\u00e6fter alle de informationer, omkring kampagnen, som der er behov for, at de ved. Derefter kan du sende dem en besked p\u00e5 Instagram, om at du har sendt dem en mail vedr. en sp\u00e6ndende kampagne. Hvis ikke der er en mail angivet, s\u00e5 send dem en privat besked p\u00e5 Instagram, skriv et par ord om kampagnens indhold og bed dem om deres mailadresse, s\u00e5 du netop kan sende kampagne informationerne til dem. <\/span><\/p>\n

N\u00e5r en influencer har sagt ja til et samarbejde, er det en god id\u00e9, at du opdaterer dem omkring kampagnens retningslinjer endnu en gang. Dette g\u00f8r nemlig, at du formindsker chancen for fejl, mangler og misforst\u00e5elser, n\u00e5r influencerne f\u00f8rst er i gang med kampagnen og deres content. <\/span><\/p>\n

Husk ogs\u00e5 at lave et faciliterings-skema, hvor du noterer hver gang en influencer har delt indhold i kampagnen. Dette g\u00f8r det lettere for dig at holde styr p\u00e5, at alle aftaler om indholdet bliver overholdt. En tommelfingerregel er, at dine influencers skal tagge din virksomheds profil i deres post eller story. Derved f\u00e5r du en notifikation om, at virksomheden er blevet n\u00e6vnt, hvilket ogs\u00e5 giver dig et bedre overblik over kampagnens forl\u00f8b. <\/span><\/p>\n

N\u00e5r din kampagne n\u00e5r sin afslutning, er det altid vigtigt, at du s\u00f8rger for at slutte samarbejdet med influencerne p\u00e5 en god m\u00e5de. Send dem en besked p\u00e5 Instagram, hvor du fort\u00e6ller, hvor glad du har v\u00e6ret for samarbejdet og deres indsats. Dette g\u00e6lder ogs\u00e5, selvom du ikke n\u00f8dvendigvis er helt tilfreds med resultatet, deres indhold eller den reach de har haft. Du kan nemlig ikke v\u00e6re sikker p\u00e5, at et fremtidigt samarbejde er udelukket. Derudover er det en rigtig god id\u00e9 at blive ved med at f\u00f8lge de influencers, som du har samarbejdet med, like deres content fra tid til anden og skriv en kommentar p\u00e5 deres posts. <\/span>
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<\/span>Det var et par gode r\u00e5d og vigtige pointer om, hvordan man starter med at lave influencer kampagner, som vi h\u00e5ber du kan bruge!<\/span>
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<\/span>Hvis du er interesseret i at h\u00f8re mere, s\u00e5 er du selvf\u00f8lgelig velkommen til at r\u00e6kke ud til os, s\u00e5 vi kan tage en uforpligtende snak om, hvordan vi m\u00e5ske kan hj\u00e6lpe din virksomhed. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Har du ogs\u00e5 sv\u00e6rt ved at finde hoved og hale i hvordan du, som virksomhed, skal samarbejde med influencers? S\u00e5 l\u00e6s med her og f\u00e5 et par gode r\u00e5d med p\u00e5 vejen!<\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":5937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26314],"tags":[],"class_list":["post-5935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret","col-lg-4 col-sm-6"],"yoast_head":"\nInfluencer samarbejder fra A-Z - Inmix<\/title>\n<meta name=\"description\" content=\"Vil du vide, hvordan du skal samarbejde med influencers i kampagne? 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