{"id":9368,"date":"2021-06-02T12:43:16","date_gmt":"2021-06-02T12:43:16","guid":{"rendered":"https:\/\/inmix.dk\/?p=9368"},"modified":"2021-06-02T13:31:38","modified_gmt":"2021-06-02T13:31:38","slug":"influencers-skaber-varig-vaerdi","status":"publish","type":"post","link":"https:\/\/inmix.dk\/en\/2021\/06\/02\/influencers-skaber-varig-vaerdi\/","title":{"rendered":"Influencers skaber varig v\u00e6rdi!"},"content":{"rendered":"
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Skrevet af Nathalie Jensen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Den v\u00e6rdi som influencer marketing skaber, kan for nogen virke meget abstrakt. For hvad er det egentligt at denne form for marketing kan og genererer den overhovedet noget v\u00e6rdi efter en kampagnes afslutning?<\/span><\/p>

Influencer marketing indeholder et enormt stort potentiale, i forhold til at skabe opm\u00e6rksomhed omkring dit brand – ogs\u00e5 n\u00e5r du ikke aktuelt har gang i en kampagne. Og hvorfor s\u00e5 det? Du skal t\u00e6nke p\u00e5 det s\u00e5dan, at det content der produceres, i forbindelse med en kampagne – for det f\u00f8rste skaber trafik til dine platforme i \u00f8jeblikket – men ogs\u00e5 efterf\u00f8lgende, da influencers ofte bevarer indholdet i deres feed. P\u00e5 den m\u00e5de bliver deres f\u00f8lgere fortsat eksponeret over for din virksomhed, selv efter en kampagnes afslutning.\u00a0<\/span><\/p>

Foruden det fysiske indhold p\u00e5 deres profil, skal du ikke undervurdere hvilken vedvarende effekt en influencers anbefalinger kan have, p\u00e5 deres f\u00f8lgere. Dette g\u00f8r sig s\u00e6rligt g\u00e6ldende for mikro influencers, som ofte har en anderledes og st\u00e6rkere relation til deres f\u00f8lgere end st\u00f8rre influencers har. Af denne grund har deres anbefalinger ogs\u00e5 en h\u00f8jere grad af resonans, som h\u00e6nger ved i l\u00e6ngere tid.\u00a0<\/span><\/p>

Dette betyder konkret, for dig og din virksomhed, at deres f\u00f8lgere formentlig f\u00f8lger dig og din virksomhed aktivt allerede, fordi de jo har f\u00e5et at vide, at I er v\u00e6rd at f\u00f8lge. Og lige netop dette har en enorm v\u00e6rdi efter kampagnens afslutning, da I nu har f\u00e5et flere nye f\u00f8lgere, som potentielt deler og anbefaler jer og jeres produkter eller services til en masse andre, som ikke kendte jer f\u00f8r.\u00a0<\/span><\/p>

Hvad kan du selv g\u00f8re for at sikre, at flest mulige, af influencerens f\u00f8lgere, begynder at f\u00f8lge dig, mens kampagnen er aktiv? En meget konkret ting er, at du s\u00f8rger for, at g\u00e5 ind og kommentere influencerens indhold, s\u00e5 deres f\u00f8lgere ser, at dig og din virksomhed er interesserede i det content, som influenceren laver. Kommenter ogs\u00e5 gerne direkte p\u00e5 f\u00f8lgernes kommentarer, s\u00e5 de f\u00f8ler, at du ogs\u00e5 er interesserede i dem og deres meninger og tanker.<\/span><\/p>

Ved at interagere med dem p\u00e5 denne m\u00e5de, husker influencerens f\u00f8lgere b\u00e5de dig og din virksomhed og de anbefalinger, som influenceren er kommet med af jer. Man kan derfor beskrive influencer marketing, som noget der er vedvarende, p\u00e5 en helt anden m\u00e5de end traditionel annoncering, som ofte er afgr\u00e6nset til bestemte tidsintervaller eller perioder.<\/span><\/p>

Influencer marketing handler alts\u00e5 om meget mere end den opm\u00e6rksomhed og omtale, som en kampagne kan skabe, nu og her. Denne type markedsf\u00f8ring kan generere en helt anden form for awareness omkring dit brand, end mange andre marketings former. Den kan nemlig v\u00e6re med til at skabe, ikke bare opm\u00e6rksomhed omkring dit brand, men en decideret brand solidaritet.\u00a0<\/span>Af denne grund kan influencer marketing v\u00e6re et godt middel, til at skabe kontinuerlig marketing, som styrker dit brand – ogs\u00e5 efter en kampagnes afslutning og dermed sikre dig en fortsat effekt og v\u00e6rdi. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

I dette indl\u00e6g kan du l\u00e6se lidt om, hvordan influencer marketing kan skabe kontinuerlig opm\u00e6rksomhed omkring din virksomhed og dit brand, ogs\u00e5 efter en kampagne er afsluttet.<\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":9369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26314],"tags":[],"class_list":["post-9368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret","col-lg-4 col-sm-6"],"yoast_head":"\nInfluencers skaber varig v\u00e6rdi! 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