{"id":9510,"date":"2021-06-30T13:03:49","date_gmt":"2021-06-30T13:03:49","guid":{"rendered":"https:\/\/inmix.dk\/?p=9510"},"modified":"2022-02-04T08:19:05","modified_gmt":"2022-02-04T08:19:05","slug":"influencer-marketing-er-det-nye-sort","status":"publish","type":"post","link":"https:\/\/inmix.dk\/en\/2021\/06\/30\/influencer-marketing-er-det-nye-sort\/","title":{"rendered":"Influencer marketing er det nye sort!"},"content":{"rendered":"
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Skrevet af Nathalie Jensen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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P\u00e5 grund af den digitale udvikling og de sociale mediers stadigt voksende betydning har marketing i traditionel forstand, i h\u00f8j grad, m\u00e5tte redefinere sig selv. Dette skyldes, at forbrugerne i dag interagerer med hinanden p\u00e5 en anderledes m\u00e5de end tidligere, s\u00e6rligt p\u00e5 de sociale medier. Og derfor er det n\u00f8dvendigt, at nyt\u00e6nke m\u00e5den, hvorp\u00e5 man v\u00e6lger og markedsf\u00f8rer sin virksomhed og reklamerer for sit brand. Netop denne consumer-to-consumer tankegang er noget, som er at finde p\u00e5 tv\u00e6rs af forskellige sociale platforme, hvor forbrugerne kommer med anbefalinger af produkter til hinanden internt. Og det er her at influencers kommer ind i billedet!\u00a0<\/span><\/p>

Influencers kan beskrives som eksperter indenfor bestemte omr\u00e5der, da de aktivt har valgt at bruge deres sociale kanaler, som platforme til at snakke om omr\u00e5der, som de er s\u00e6rligt interesserede i. Deres meninger om produkter anses derfor ogs\u00e5 som v\u00e6rende mere autentiske og trov\u00e6rdige, end traditionel markedsf\u00f8ring, netop fordi man kan m\u00e6rke, at de er meget passionerede omkring det de taler om. Influencers er p\u00e5 denne m\u00e5de med til at forme deres f\u00f8lgeres holdninger og meninger, hvilket betyder, at de har en st\u00e6rk overbevisende magt. Af disse grunde er influencer marketing et f\u00e6nomen, som virksomheder i dag b\u00f8r v\u00e6re opm\u00e6rksomme p\u00e5 og overveje at benytte, som en del af deres markedsf\u00f8ringsstrategi.<\/span><\/p>

I Inmix har vi specialiseret os i mikro influencer marketing, da vi mener at netop denne st\u00f8rrelse influencers er s\u00e6rligt interessante! I og med at mikro influencere \u2018kun’ har mellem 1000 og 15.000 f\u00f8lgere har de ofte lettere ved at skabe relationer til deres f\u00f8lgere, p\u00e5 et mere personligt plan, da deres sociale \u2018universer\u2019<\/span> er meget mindre, end eks. en influencer med 50.000 f\u00f8lgere. Derfor har de ogs\u00e5 mulighed for, at interagere med deres f\u00f8lgere i et helt andet omfang, hvilket bevirker, at de kender deres f\u00f8lgere meget bedre. Og dette er s\u00e6rligt interessant for netop virksomheder! Det, at de kender deres f\u00f8lgere ekstra godt, betyder nemlig ogs\u00e5, at de har meget lettere ved at forst\u00e5 deres f\u00f8lgeres \u2018pain points\u2019, som jo er en stor fordel for virksomheder, n\u00e5r de skal planl\u00e6gge deres markedsf\u00f8ring og definere hvor deres ressourcer er bedst muligt brugt!\u00a0<\/span><\/p>

Men har influencer marketing overhovedet en effekt?\u00a0<\/i><\/b>\u00a0
<\/span>I en international unders\u00f8gelse, der er lavet af magasinet Influencer Intelligence<\/i>, i samarbejde med Econsultancy<\/i> (publiceret 2020)\u00a0svarede 79% af de adspurgte respondenter, at de foretr\u00e6kker influencer content over celebrity endorsements, da deres indhold opfattes som mere trov\u00e6rdigt. I samme unders\u00f8gelse har det vist sig, at influencers med 1.000 f\u00f8lgere generer 85% h\u00f8jere engagement end dem med 100.000 f\u00f8lgere. Jo flere f\u00f8lgere jo mindre engagement er der alts\u00e5. Et mindre f\u00f8lger antal betyder mere personlig interaktion og tydelig transparens, i forhold til det der reklameres for, hvilket har en stor betydning, hvis man gerne vil skabe succesfuld marketing. Interaktionen og gennemsigtigheden mellem influenceren og f\u00f8lgerne er nemlig key<\/strong><\/em>, hvis man s\u00f8ger at skabe direkte salg i forbindelse med en kampagne. Mikro influencer kampagner er faktisk hele 6,7 gange mere effektive pr. engagement end influencers med st\u00f8rre f\u00f8lger antal, hvilket g\u00f8r dem mere omkostningseffektive. Dette betyder alts\u00e5, at de resultater der skabes i en s\u00e5dan kampagne er b\u00e5de billigere og mere effektive, end hvis du eks. v\u00e6lger at indg\u00e5 i et samarbejde med en kendis personlighed.\u00a0<\/p>

Hvis du vil l\u00e6se mere om forskellige former for influencers, s\u00e5 kan du med fordel l\u00e6se vores blogindl\u00e6g\u00a0\u201cIntroduktion til influencer marketing\u201c<\/a>, hvor vi har lavet en mere detaljeret beskrivelse af forskellen p\u00e5 de forskellige st\u00f8rrelser af influencers og det, at samarbejde med de<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Influencer marketing er et stadigt voksende f\u00e6nomen, som flere og flere virksomheder i dag benytter sig af, n\u00e5r de skal promovere dem selv og deres produkter. Men hvorfor egentlig det? Hvad er det egentlig at denne type marketing kan? Det stiller vi skarpt p\u00e5 netop her! <\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":9511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26314],"tags":[],"class_list":["post-9510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret","col-lg-4 col-sm-6"],"yoast_head":"\nInfluencer marketing er det nye sort! - Inmix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inmix.dk\/en\/2021\/06\/30\/influencer-marketing-er-det-nye-sort\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer marketing er det nye sort! - Inmix\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing er et stadigt voksende f\u00e6nomen, som flere og flere virksomheder i dag benytter sig af, n\u00e5r de skal promovere dem selv og deres produkter. 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