{"id":9752,"date":"2021-09-08T12:31:38","date_gmt":"2021-09-08T12:31:38","guid":{"rendered":"https:\/\/inmix.dk\/?p=9752"},"modified":"2021-09-08T12:53:53","modified_gmt":"2021-09-08T12:53:53","slug":"return-on-investment","status":"publish","type":"post","link":"https:\/\/inmix.dk\/en\/2021\/09\/08\/return-on-investment\/","title":{"rendered":"Return on Investment"},"content":{"rendered":"
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Skrevet af Frederik Nikolai Kruchov<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hvis du g\u00e5r og overvejer, om influencer marketing er relevant for din virksomhed, s\u00e5 har du helt sikkert stillet dig selv dette sp\u00f8rgsm\u00e5l: Kan jeg tjene penge p\u00e5 influencer marketing?<\/p>

Og svaret er JA! Men det er ikke let. Det kr\u00e6ver nemlig grundigt forarbejde at skabe en succesfuld salgskampagne, som tjener sig selv hjem igen. Du kan ikke bare forvente, at det v\u00e6lter ned med guldm\u00f8nter i turbanen, fordi du f\u00e5r et par influencers til at dele indhold med dine produkter. Det havde ellers v\u00e6ret rart.\u00a0<\/p>

Nej, der skal mere til\u2026 Det f\u00f8rste skridt p\u00e5 vejen, til en positiv ROI (Return on Investment) via. influencer marketing, er at kende sine omkostninger pr. salg eller nyerhvervet kunde, i din virksomhed. Den pris kan du finde frem til ved at udregne, hvor mange penge du bruger p\u00e5 marketing, hver gang du skaber et salg eller erhverver en ny kunde.\u00a0<\/p>

N\u00e5r du kender dine omkostninger pr. salg, ny kunde eller CPA (cost per aquisition) som man ogs\u00e5 kalder det, s\u00e5 ved du, hvor meget du kan betale dine influencers pr. salg, uden at dine omkostninger stiger. For at dine influenceraktiviteter er konkurrencedygtige, skal omkostningerne jo gerne v\u00e6re tilsvarende, eller lavere, end dine andre marketingaktiviteter.<\/p>

En nem m\u00e5de du kan sikre, at du altid har styr p\u00e5 dine omkostninger, n\u00e5r det g\u00e6lder dine influenceraktiviteter, er at lave en performancebaseret aftale med influencerne. Dette er ikke altid en mulighed, for det er ikke alle influencers, der er interesserede i performancebaserede aftaler, men hvis influencerne er interesserede, s\u00e5 kan det ofte v\u00e6re en ganske favorabel l\u00f8sning for dig. En performancebaseret aftale betyder, at du betaler influencerne et fastlagt bel\u00f8b pr. salg.<\/p>

Og her kommer pointen: N\u00e5r du kender din CPA, s\u00e5 ved du pr\u00e6cist, hvilket bel\u00f8b du skal tilbyde dine influencernes pr. salg, for de skal naturligvis betales tilsvarende din CPA!\u00a0<\/p>

Lad os tage et eksempel: Du har udregnet din CPA til 120 kroner. Du ved alts\u00e5, at det koster dig 120 kroner, at s\u00e6lge en vare med dine nuv\u00e6rende marketingaktiviteter p\u00e5 f.eks. Facebook, Google eller YouTube. Nu kan du v\u00e6lge at give disse 120 kroner til Facebooks enorme marketingmaskine eller du kan betale dem til en influencer. Hvad v\u00e6lger du?<\/p>

Hvis jeg var dig, s\u00e5 ville jeg bruge mine penge p\u00e5 lokale ambassad\u00f8rer, i form af influencers, som g\u00f8r sig umage for at skabe autentisk og f\u00e6ngende indhold, om netop din virksomhed og dine produkter. Indhold som du efterf\u00f8lgende kan bruge i andre marketingaktiviteter. Indhold som din m\u00e5lgruppe vil huske dig for.<\/p>

N\u00e5r din ROI er det samme, s\u00e5 er det da en no brainer. Synes du ikk\u2019?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

G\u00e5r du og overvejer, om du egentlig kan tjene penge p\u00e5 influencer marketing? S\u00e5 tag lige og l\u00e6s med her, hvor du kan l\u00e6se lidt mere om netop dette!<\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":9753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26314],"tags":[],"class_list":["post-9752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret","col-lg-4 col-sm-6"],"yoast_head":"\nReturn on Investment - Inmix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inmix.dk\/en\/2021\/09\/08\/return-on-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return on Investment - Inmix\" \/>\n<meta property=\"og:description\" content=\"G\u00e5r du og overvejer, om du egentlig kan tjene penge p\u00e5 influencer marketing? 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