{"id":9938,"date":"2021-09-29T10:43:01","date_gmt":"2021-09-29T10:43:01","guid":{"rendered":"https:\/\/inmix.dk\/?p=9938"},"modified":"2022-02-03T12:22:43","modified_gmt":"2022-02-03T12:22:43","slug":"vores-samarbejder-med-swapfiets","status":"publish","type":"post","link":"https:\/\/inmix.dk\/en\/2021\/09\/29\/vores-samarbejder-med-swapfiets\/","title":{"rendered":"Vores samarbejde med Swapfiets"},"content":{"rendered":"
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Skrevet af Nathalie Jensen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I dette indl\u00e6g vil vi meget gerne fort\u00e6lle jer lidt om et af vores l\u00e6ngerevarende samarbejder. En kunde, som vi – med stor gl\u00e6de – samarbejder med igen og igen, nemlig Swapfiets. Du kender m\u00e5ske det bl\u00e5 hjul fra gadebilledet, som er deres kendetegn? Swapfiets tilbyder unikke abonnementer p\u00e5 cykler, hvor reparation er en del af pakken. Dette betyder, at de garanterer, at din cykel altid kan blive fixet, hvis der er sket noget med den og s\u00e5 endda inden for blot 48 timer! Lyder det ikke bare fedt?<\/span><\/p>

Over de sidste tre \u00e5r har vi i alt lavet hele 8 forskellige kampagner for Swapfiets og aktiveret mere end 150 dygtige influencers, i de forskellige kampagner. Det er et samarbejde, som vi er meget stolte af. Det har v\u00e6ret utroligt sp\u00e6ndende at v\u00e6re med p\u00e5 deres rejse og bist\u00e5 dem, i at skabe succesfuld marketing og awareness, omkring deres brand og koncept.<\/span><\/p>

Kampagnerne har oftest v\u00e6ret bygget op om omkring studiestart, for at skabe opm\u00e6rksomhed omkring brandet og hvorfor Swapfiets og deres abonnements l\u00f8sning er s\u00e5 fordelagtigt for lige pr\u00e6cis studerende.\u00a0<\/span><\/p>

Case – Can\u2019t stop us: <\/b>
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<\/span>I for\u00e5ret 2022 kastede vi os ud i en lidt anderledes kampagne for Swapfiets, kaldet <\/span>Can\u2019t stop us<\/span><\/i>, hvis form\u00e5l var at s\u00e6tte fokus p\u00e5 Swapfiets, som et f\u00e6llesskab. B\u00e5de typen af influencers, budskabet og den slags content, som der skulle produceres i kampagnen, var anderledes, end hvad vi havde lavet i tidligere kampagner for dem.\u00a0<\/span><\/p>

Kampagnen handlede om at skabe opm\u00e6rksomhed omkring Swapfiets, som en bev\u00e6gelse, som et stort f\u00e6llesskab, man som medlem bliver en del af, n\u00e5r man tegner et abonnement hos dem. Et f\u00e6llesskab, der sammen siger nej tak til overforbrug og i stedet har fokus p\u00e5 b\u00e6redygtighed. Nogle af de vendinger, som kampagnen blev bygget op omkring var: \u201cCycling is the future, and the future is now. No other form of transportation is as healthy, as freeing and as good for your city and our planet.\u201d og \u201cWhy buy and own average quality products and after consuming, throw them-away; when you can choose to use high-quality products designed to be re-used?\u201d.\u00a0<\/span><\/p>

Det var derfor enormt vigtigt, at s\u00f8rge for, at de influencers, som skulle deltage i kampagnen, var nogle, der kunne formidle netop disse budskaber og snakke ind i \u201cCan\u2019t stop us\u201d og “Join the movement” da de var rammen for hele kampagnen og dens succes.<\/span><\/p>

I kampagnen deltog i alt mere end 20 dygtige influencers, der tilsammen havde hele 250.160 f\u00f8lgere! De skabte, med stor dedikation og engagement, hele 40 posts og 342 stories, som alt sammen havde fokus p\u00e5 at v\u00e6re dynamisk og morsomt. Dette gav et helt anderledes udtryk, hvilket underst\u00f8ttede kampagnens storytelling og brandingen af Swapfiets, p\u00e5 en ny m\u00e5de. Dette kunne ogs\u00e5 ses p\u00e5 kampagnens imponerende resultater. Influencerne s\u00f8rgede nemlig for hele 64.007 engagements (fordelt ml. likes, kommentarer, saves osv.) og et reach p\u00e5 982.041!<\/span><\/p>

Foruden en masse fedt content, s\u00e5 delte influencerne ogs\u00e5 et unikt link hver is\u00e6r, for at generere trafik til hjemmesiden, fra deres f\u00f8lgere. Og wow for en succes det var! Der blev nemlig skabt hele 6.519 unikke kliks, via deres links.\u00a0<\/span><\/p>

What\u2019s cooking now?<\/b>
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<\/span>Aktuelt, har vi gang i to sp\u00e6ndende kampagner for Swapfiets. Den ene af dem handler netop om studiestart og Swapfiets helt s\u00e6rlige tilbud til studerende.\u00a0 Den anden handler om at promovere deres helt nye el-cykel, Swapfiets Power 1! Dynamisk indhold, farver og kreativitet har ligeledes v\u00e6ret omdrejningspunktet for skabelsen af disse to kampagner.<\/span><\/p>

Der er kun tilbage at sige, at vi er meget glade for det tilbagevendende samarbejde, som vi har med Swapfiets. De kampagner, som vi skaber sammen, er altid nogle, som vi er stolte af at lave. Og derfor gl\u00e6der vi os selvf\u00f8lgelig til, ikke bare en, men forh\u00e5bentlig mange mange flere sp\u00e6ndende kampagner for Swapfiets i fremtiden<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Vi har gennem de seneste \u00e5r haft et tilbagevendende samarbejde med Swapfiets. Det er et samarbejde, som vi er rigtig glade for og stolte af! L\u00e6s med her og f\u00e5 lidt mere at vide omkring de forskellige kampagner og deres resultater.<\/p>\n Read more<\/a>","protected":false},"author":178476135,"featured_media":9941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26314],"tags":[],"class_list":["post-9938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret","col-lg-4 col-sm-6"],"yoast_head":"\nVores samarbejde med Swapfiets - Inmix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inmix.dk\/en\/2021\/09\/29\/vores-samarbejder-med-swapfiets\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vores samarbejde med Swapfiets - Inmix\" \/>\n<meta property=\"og:description\" content=\"Vi har gennem de seneste \u00e5r haft et tilbagevendende samarbejde med Swapfiets. 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