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Influencer Marketing in 2025

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Who wrote the e-book?

Hi there! I'm Frederik, CEO & Founder of Inmix. 

I started Inmix in 2018 to help companies create strong partnerships with the right influencers. Since then, we've completed hundreds of campaigns - both in Denmark and internationally.

Influencer marketing is a constantly evolving industry, and that's what makes it exciting. I've been there from the start and love to share my knowledge and experience.

That's why I've written a free e-book that gives you an insight into what's happening in the industry in 2025 - and concrete tips on how to get started.

Our campaigns

At Inmix, we have executed many successful campaigns for a wide range of Danish and international companies. Here are some successful campaigns that we are particularly proud of. 

LEGO House

Since the summer of 2021, we have been privileged to have a regular collaboration with LEGO House. We have sent a wide range of talented influencers to showcase their exciting universe.

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Le Creuset

In recent years, we have created a number of campaigns for Le Creuset, whose iconic and exclusive product range is always recognizable.

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DYMO

With the launch of DYMO's new LetraTag® 200B, the goal of the collaboration was to boost the launch across Europe - a total of 11 countries, in fact!

Read the case

What do our customers think?

“Inmix has helped us promote our game series HINT and BEZZERWIZZER in Norway, Sweden and Denmark on several occasions through well-executed influencer campaigns.

We have always experienced great service and professionalism from Inmix. The highly competent team has understood and met our needs and put together campaigns that have generated successful results for Bezzerwizzer Studio.”
BEZZERWIZZER Studio
“We tried out a collaboration with Inmix in connection with a cast iron campaign. Inmix was good at finding out what we wanted to do with the campaign, they found some talented, suitable profiles for the collaboration and they were with us throughout the entire process from start to finish. This meant, of course, that we went back to them when we wanted to do another micro influencer campaign six months later: It was a completely different product and a completely different influencer profile we were looking for - but we still got the same high level and service from Inmix.”
Le Creuset