Since their beginning in 1958, DYMO® has grown to become a market leader in the label industry. They have a global presence and take their responsibility seriously. DYMO® aims to enhance your efficiency while investing in doing so sustainably – one label at a time.
The DYMO LetraTag 200B is a wireless label printer that can connect to both tablets and smartphones, allowing you to print labels for anything, anytime, with your own design 💫
Purpose of the campaign
- In connection with the launch of DYMO's new LetraTag® 200B, the goal of the collaboration was to boost the launch across Europe.
- The campaign aimed to increase awareness of the new LetraTag® 200B and highlight how easy it is to use the product.
Solution
Since DYMO's LetraTag® can be used for both organization and creative projects, it was essential for the client that we found influencers who could reach a broad audience. Therefore, we identified talented influencers in the following four categories:
- Home Organizers
- Creative Creafters
- Millenial Mum
- Teleworkers
The campaign covered 11 countries in Europe, so we selected a mix of micro and macro influencers who aligned with the company's brand and target audience in each respective country 🌍
During the campaign period, which ran from mid-November to early December 2022, each influencer was required to share 2 storylines and 1 Instagram post, as well as 1 reel on either Instagram or TikTok.
Det var vigtigt, at influencerne fremhævede nemheden i at bruge labelmakeren. Hvilke af produktets features de valgte at sætte fokus på i deres content var op til dem selv, så længe de lavede noget sjovt og autentisk indhold.
In addition to illustrating the product's user-friendliness, the influencers also had to share with their followers where they could purchase a DYMO LetraTag® themselves. Therefore, all influencers received a unique link to a local retailer of the product 🔗
Cross-sharing with DYMO Surprise Challenge
- As a special feature of this campaign, we created a challenge for the influencers to surprise someone they care about by organizing their stuff with labels from DYMO LetraTag® 200B. They all used #DYMOsurprise and also encouraged their followers to complete the challenge.
- In the final storyline they were required to post, the influencers reviewed each other's reels and reposted the ones they liked the most. They engaged their followers by asking them to vote for their favorite reel.
- That way, we boosted views and interactions on the influencers' content and created a sense of community among the influencers across the entire campaign 💥
Final key figures
Engagements
202.369
Engagement rate
4 %
Influencers
57
Impressions
7.467.872
Unique Views
6.567.801
Content
58 posts, 56 reels, 116 stories
& 6 TikTok videos
Distributed by country
UNIQUE VIEWS:
806.595
ENGAGEMENTS:
26.489
INFLUENCERS:
6 micro, 2 macro
CONTENT:
8 IG posts, 8 videos, 16 IG storylines
IMPRESSIONS:
886.607
UNIQUE VIEWS:
395.412
ENGAGEMENTS:
14.200
INFLUENCERS:
5 micro, 1 macro
CONTENT:
6 IG posts, 7 videos, 12 IG storylines
IMPRESSIONS:
419.124
UNIQUE VIEWS:
1.282.138
ENGAGEMENTS:
38.146
INFLUENCERS:
3 micro, 3 macro
CONTENT:
6 IG posts, 8 videos, 12 IG storylines
IMPRESSIONS:
1.476.314
UNIQUE VIEWS:
92.586
ENGAGEMENTS:
4.017
INFLUENCERS:
3 micro
CONTENT:
3 IG posts, 3 videos, 6 IG storylines
IMPRESSIONS:
100.436
UNIQUE VIEWS:
271.814
ENGAGEMENTS:
7.755
INFLUENCERS:
3 micro
CONTENT:
3 IG posts, 3 videos, 6 IG storylines
IMPRESSIONS:
328.755
UNIQUE VIEWS:
341.331
ENGAGEMENTS:
6.768
INFLUENCERS:
4 micro, 1 macro
CONTENT:
6 IG posts, 7 videos, 12 IG storylines
IMPRESSIONS:
383.770
UNIQUE VIEWS:
292.490
ENGAGEMENTS:
14.420
INFLUENCERS:
4 micro, 1 macro
CONTENT:
5 IG posts, 5 videos, 10 IG storylines
IMPRESSIONS:
307.232
UNIQUE VIEWS:
621.425
ENGAGEMENTS:
17.219
INFLUENCERS:
3 micro, 4 macro
CONTENT:
7 IG posts, 7 videos, 14 IG storylines
IMPRESSIONS:
735.415
UNIQUE VIEWS:
942.952
ENGAGEMENTS:
15.838
INFLUENCERS:
3 micro, 3 macro
CONTENT:
6 IG posts, 6 videos, 12 IG storylines
IMPRESSIONS:
1.095.953
UNIQUE VIEWS:
841.390
ENGAGEMENTS:
38.612
INFLUENCERS:
5 micro, 2 macro
CONTENT:
7 IG posts, 7 videos, 14 IG storylines
IMPRESSIONS:
1.023.033
UNIQUE VIEWS:
679.668
ENGAGEMENTS:
18.905
INFLUENCERS:
1 micro (LinkedIn), 2 macro
CONTENT:
2 LinkedIn posts, 2 IG posts, 2 videos, 4 IG storylines
IMPRESSIONS:
711.233
Results
During the campaign, we activated a total of 57 influencers across Europe!
It was indeed a massive campaign with a high level of complexity in terms of research, communication, and coordination. Therefore, we have learned a lot along the way in this campaign!
- In total, the influencers shared 58 posts, 56 reels, and 116 stories on Instagram. Additionally, 6 videos were shared on TikTok.
- The campaign's content reached an impressive 6,567,801 unique users and generated a total of 202,369 engagements, including likes and comments.
- We were proud, and the client was also very satisfied! We already have several successful collaborations with DYMO in our portfolio – and look forward to many more.
Target audience
Countries
Sweden
Norway
Denmark
Holland
Finland
Germany
Spain
Italy
France
Poland
UK
Channels
Instagram
TikTok
LinkedIn
Age
18-45 years
Gender distribution
Female (82%)
Male (9%)
EN 
DK