DYMO kampagne - Inmix Agency

Since their beginning in 1958, DYMO® has grown to become a market leader in the label industry. They have a global presence and take their responsibility seriously. DYMO® aims to enhance your efficiency while investing in doing so sustainably – one label at a time.

DYMO® dominates the market in creating innovative solutions that assist you in accomplishing your tasks. Whether you need to organize your kitchen, send hundreds of letters, or anything else, they have a solution for you.

The DYMO LetraTag 200B is a wireless label printer that can connect to both tablets and smartphones, allowing you to print labels for anything, anytime, with your own design 💫

Purpose of the campaign

In connection with the launch of DYMO's new LetraTag® 200B, the goal of the collaboration was to boost the launch across Europe.

The campaign aimed to increase awareness of the new LetraTag® 200B and highlight how easy it is to use the product 💡

Final Key Figures

ENGAGEMENTS

202.369

Impressions

7.467.872

Influencers

ENGAGEMENT RATE

Unique Views

6.567.801

Content

58 posts, 56 reels, 116 stories
& 6 TikTok videos

Denmark

UNIKKE VISNINGER:
806.595

ENGAGEMENTS:
26.489

INFLUENCERS:
6 micro, 2 macro

CONTENT:
8 IG posts, 8 videos, 16 IG storylines

IMPRESSIONS:
886.607

Finland

UNIKKE VISNINGER:
395.412

ENGAGEMENTS:
14.200

INFLUENCERS:
5 micro, 1 macro

CONTENT:
6 IG posts, 7 videos, 12 IG storylines

IMPRESSIONS:
419.124

France

UNIKKE VISNINGER:
1.282.138

ENGAGEMENTS:
38.146

INFLUENCERS:
3 micro, 3 macro

CONTENT:
6 IG posts, 8 videos, 12 IG storylines

IMPRESSIONS:
1.476.314

Holland

UNIKKE VISNINGER:
92.586

ENGAGEMENTS:
4.017

INFLUENCERS:
3 micro

CONTENT:
3 IG posts, 3 videos, 6 IG storylines

IMPRESSIONS:
100.436

Italy

UNIKKE VISNINGER:
271.814

ENGAGEMENTS:
7.755

INFLUENCERS:
3 micro

CONTENT:
3 IG posts, 3 videos, 6 IG storylines

IMPRESSIONS:
328.755

Norway

UNIKKE VISNINGER:
341.331

ENGAGEMENTS:
6.768

INFLUENCERS:
4 micro, 1 macro

CONTENT:
6 IG posts, 7 videos, 12 IG storylines

IMPRESSIONS:
383.770

Poland

UNIKKE VISNINGER:
292.490

ENGAGEMENTS:
14.420

INFLUENCERS:
4 micro, 1 macro

CONTENT:
5 IG posts, 5 videos, 10 IG storylines

IMPRESSIONS:
307.232

Spain

UNIKKE VISNINGER:
621.425

ENGAGEMENTS:
17.219

INFLUENCERS:
3 micro, 4 macro

CONTENT:
7 IG posts, 7 videos, 14 IG storylines

IMPRESSIONS:
735.415

Sweden

UNIKKE VISNINGER:
942.952

ENGAGEMENTS:
15.838

INFLUENCERS:
3 micro, 3 macro

CONTENT:
6 IG posts, 6 videos, 12 IG storylines

IMPRESSIONS:
1.095.953

Germany

UNIKKE VISNINGER:
841.390

ENGAGEMENTS:
38.612

INFLUENCERS:
5 micro, 2 macro

CONTENT:
7 IG posts, 7 videos, 14 IG storylines

IMPRESSIONS:
1.023.033

UNIKKE VISNINGER:
679.668

ENGAGEMENTS:
18.905

INFLUENCERS:
1 micro (LinkedIn), 2 macro

CONTENT:
2 LinkedIn posts, 2 IG posts, 2 videos, 4 IG storylines

IMPRESSIONS:
711.233

Solution

Since DYMO's LetraTag® can be used for both organization and creative projects, it was essential for the client that we found influencers who could reach a broad audience. Therefore, we identified talented influencers in the following four categories:

🗂️ Home Organizers
🎨 Creative Crafters
👪 Millennial Mum
💻 Teleworkers

The campaign covered 11 countries in Europe, so we selected a mix of micro and macro influencers who aligned with the company's brand and target audience in each respective country 🌍

During the campaign period, which ran from mid-November to early December 2022, each influencer was required to share 2 storylines and 1 Instagram post, as well as 1 reel on either Instagram or TikTok.

It was essential that the influencers emphasized the ease of using the label maker. They had the freedom to choose which features of the product to highlight in their content, as long as they created fun and authentic material 🎉

In addition to illustrating the product's user-friendliness, the influencers also had to share with their followers where they could purchase a DYMO LetraTag® themselves. Therefore, all influencers received a unique link to a local retailer of the product 🔗

Results

During the campaign, we activated a total of 57 influencers across Europe!

It was indeed a massive campaign with a high level of complexity in terms of research, communication, and coordination. Therefore, we have learned a lot along the way in this campaign! 💡

In total, the influencers shared 58 posts, 56 reels, and 116 stories on Instagram. Additionally, 6 videos were shared on TikTok 📸

The campaign's content reached an impressive 6,567,801 unique users and generated a total of 202,369 engagements, including likes and comments.

We are very proud of these results 💫

Fortunately, the client was also very satisfied, and we already have several successful collaborations with DYMO in our portfolio – and look forward to many more 💜

Cross-sharing

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As a special feature in this campaign, we created a challenge for the influencers – a DYMO Surprise Challenge.

Specifically, in their reel, they had to surprise someone they care about by organizing their belongings with labels from DYMO LetraTag® 200B.

They all used the hashtag #DYMOsurprise and encouraged their followers to participate in the challenge as well 🫶

In the final storyline they were required to post, the influencers reviewed each other's reels and reposted the ones they liked the most. They engaged their followers by asking them to vote for their favorite reel.

That way, we boosted views and interactions on the influencers' content and created a sense of community among the influencers across the entire campaign 💥