Flying Tiger Copenhagen is a Danish-owned retailer that designs products to make people feel good.
Whether it's extraordinary products for everyday life or everyday products that need to look extraordinary, they want to give their customers something that can bring them closer to their loved ones.
Purpose of the collaboration
- In connection with the launch of a number of new products, Flying Tiger Copenhagen needed User Generated Content (UGC) that they could use for marketing on their own channels.
- The launch was to focus on quality time between parents and children. Under the title theme “express yourself”, with products aimed at giving children and teenagers the opportunity to express themselves.
Solution
Since the goal of this collaboration was solely focused on content creation, we set out on a mission to find talented influencers/creators that fit Flying Tiger Copenhagen's aesthetic and expression.
Of course, it's always important to find influencers that match brand aesthetics, but the difference here was that the influencers' data for followers, views, etc. wasn't of influence.
To ensure variety in the content in terms of which products were showcased, we divided into 2 categories:
- Emotional Me
- Kids Creative
Different product packages were sent to the two categories, and then it was up to the creators to create fun and authentic content showing how they used the products with their children.
Results
- We ended up activating a total of 4 talented influencers as Content Creators. Two created content under the title "Kids Creative" and the other two created content under the title "Emotional Me".
- Through the collaboration, a palette of content was created that matched Flying Tiger Copenhagen's new product launch.
- The customer received a total of 4 videos and 8 images.
- All content was delivered in 3 different formats (9:16, 1:1 and 4:5) so it could easily be used on different platforms.
- The content was delivered in top quality and is available to the customer in our Content Library, where it can be easily accessed, filtered and downloaded - also in the future.
EN 
DK