BEZZERWIZZER Studio is a Danish company that has been producing fun quiz games since 2006, known throughout Europe. Among their games, you can find BEZZERWIZZER, HINT, BEZZERWIZZER Timeline, and HINT Junior. 

Common to all their games is a vision to bring people together and create space for togetherness and fun 🫶

We have been fortunate to have a collaboration with BEZZERWIZZER Studio since 2020, when we did our first campaign for them. Since then, we have done many more, taking place in Denmark, Sweden, and Norway. The campaigns have focused on different games each time.

Purpose of the campaign

  • I slutningen af 2022 afsluttede vi endnu en succesfuld kampagne, som var rettet mod et øget salg af deres spil over julen. Kampagnen skulle sætte fokus på deres brede udvalg af spil under både BEZZERWIZZER- og HINT-brandsne 🎲
  • BEZZERWIZZER wanted to promote the games in Sweden and Norway to increase brand awareness.

Solution

The campaign had a dual focus since it aimed to promote games from both HINT and BEZZERWIZZER. 

We identified talented influencers from both Sweden and Norway to cover both markets. We focused on two different types of profiles: 

👪 family influencers who would play with their children
🤸 young people who would play the games with their friends

All influencers received a bundle of three games (some received three from HINT, others three from BEZZERWIZZER), and during the campaign, they were to select their personal favorite. 

During the campaign, which ran from late November to early January, influencers were required to share 3 storylines and a reel. This allowed them to effectively showcase the game in action, giving their followers a sense of the game's dynamics and how enjoyable it is. 🎉

The influencers had the freedom to choose how they wanted to showcase the game and which of the three games they wanted to highlight the most. However, it was included in the brief that they should conduct both polls and quizzes with their followers during the campaign. This ensured good engagement 🎯

Results

  • A total of 11 talented influencers participated in the campaign, with 5 from Sweden and 6 from Norway.
  • They shared a total of 10 reels and 112 stories. BEZZERWIZZER had access to a total of 122 different content files from the influencers, which they could use in other marketing activities.
  • Influencerne nåede rigtig langt ud inden for den ønskede målgruppe, og gav et flot resultat på 185.279 unikke visninger i alt 💫

Final key figures

Engagements

8.382

Engagement rate

4,5%

Unique Views 

185.279

Content

10 posts & 112 stories

Target audience

Countries

Sweden
Norway

Age

18 – 45 years

Gender distribution

Female (67%)
Male (14%)