Bezzerwizzer is a Danish company which is the provider of some of the most successful quiz games in Europe since 2006. In 2019 they expanded with the Red HINT in Norway and Sweden. HINT is a social game where participants have to perform fun categories in different ways.
Bezzerwizzer wanted to spread a social message surrounding “hygge” to their respective audience in Norway and Sweden. In addition, attention should be drawn to the new release of the Red HINT.
We looked for influencers located in Norway and Sweden, all of whom had a social aspect on their profile. The influencers were all in the younger age group, preferably students, and had an interest in culture and social studies. The campaign ran for 3 months divided into 2 rounds. During the first round, the influencers had to share 1 post and 2 stories. During the second round, which were selected influencers from the first round, the influencers had to share 2 extra post, a discount code and a giveaway. The reason for this, was to create more activity and engagement related to the campaign, turnover and more followers to Bezzerwizzers Instagram profile.
The campaign included 42 influencers, 19 from Sweden and 23 from Norway. They shared a total of 86 posts and 123 stories. Thus, Bezzerwizzer gained access to 209 pieces of content they could use in other marketing activities.
18 - 34 years