We looked for influencers located in Norway and Sweden, all of whom had a social aspect on their profile. The influencers were all in the younger age group, preferably students, and had an interest in culture and social studies. The campaign ran for 3 months divided into 2 rounds. During the first round, the influencers had to share 1 post and 2 stories. During the second round, which were selected influencers from the first round, the influencers had to share 2 extra post, a discount code and a giveaway. The reason for this, was to create more activity and engagement related to the campaign, turnover and more followers to Bezzerwizzers Instagram profile.