Cphbusiness

Cphbusiness is Denmark’s largest business academy that offers national and international higher education. The programs are flexible and create value for both students and companies as they can be studied full and part time.

Purpose

In this campaign, we wanted to focus on Cphbusiness’ educations, application deadlines and their open house events.

Solution

Cphbusiness wanted the influencers to be current or former students at one of Cphbusiness’ institutions. The focus were on their different educational opportunities, which meant that the influencers already had knowledge of Cphbusiness. The influencers should not only share practical information, but also share their own experience. The campaign with Cphbusiness is an ongoing collaboration, with each campaign containing 4 - 5 influencers, who are students at Cphbusiness. The influencers should share a minimum of 1 post and 2 stories or 4 informative image sequences.

Result

The latest campaign, which took place in February 2020, featured 5 influencers who shared a total of 5 posts and 16 stories, thus creating 21 pieces of authentic content that Cphbusiness can use in other marketing activities.

Audience

Country

Denmark (74.31%)

City

Copenhagen (40.68%)

Age

20 - 28 years

Gender distribution

Male (52%)
Female (48%)

Final results 

Engagement

1.547

Engagement rate

12,56%

Reach

12.320

Impressions

15.587