Cphbusiness is Denmark's largest business academy, offering both Danish and international higher education programs.
The programs are flexible and provide value to both students and the business community, as they can be pursued on a full-time and part-time basis.
Purpose of the collaboration
- Med denne kampagne var det primære formål at sætte fokus på Cphbusiness’ uddannelser, ansøgningsfristerne og deres åbent hus-arrangementer.
Solution
Cphbusiness wanted the participating influencers to be current or former students at one of Cphbusiness' institutions. The focus was on the various educational opportunities, so it was necessary for the influencers to already have a deep understanding of Cphbusiness.
The influencers were not only supposed to share practical information but also talk about their own experiences and insights.
The campaign with Cphbusiness is an ongoing collaboration, where each campaign involves 4-5 talented influencers who are students at Cphbusiness. These influencers share a minimum of 1 post and 2 stories or 4 informative image sequences.
Results
- I den kampagne, som foregik i februar 2020, deltog 5 influencers, der i alt delte 5 posts og 16 stories.
- The influencers created a total of 21 pieces of authentic content that Cphbusiness can use in other marketing activities.
Final key figures
Engagements
1.547
Engagement rate
12,56%
Unique Views
12.320
Content
5 posts & 16 stories
Target audience
Countries
Denmark (74.31%)
City
Copenhagen (40.68%)
Age
20 - 28 years
Gender distribution
Male (52%)
Female (48%)
EN 
DK