DAY ET

DAY ET was formerly a part of DAY Birger et Mikkelsen, but broke away in 2019 and today they are an independent company.

Purpose

The aim of the campaign was to increase international awareness of DAY ET’s independency. Also, the campaign was to derive inspirational and aesthetically appealing content that DAY ET could use in other marketing activities. 

Solution

The campaign lasted 2 months, where the influencers should post a minimum of 2 posts and 2 stories. The pictures should be of high quality and convey diversity and good taste. It was essential that the influencers had an aesthetic profile consistent with the visual identity of DAY ET. The influencers received 3 optional styles from DAY ET’s AW19 and WN19 collection. The company had pre-selected which styles they would like to promote. 

Result

20 influencer participated in the campaign, 10 from Denmark and 10 from Norway. The influencers shared a total of 48 posts and 73 stories, giving DAY ET 123 pieces of aesthetic content for later marketing activities.

Audience

Country

Denmark (41.45%)
Norway (38.21%)

City

Copenhagen (16.75%)
Oslo (14.29%)

Age

20 - 34 years

Gender distribution

Female (66%)
Male (34%)

Final results

Engagement

14.862

Engagement Rate

14,11%

Reach

105.522

Impressions

145.157