DAY ET was previously part of DAY Birger et Mikkelsen but became independent in 2019, standing on its own as a separate company.
PURPOSE OF THE CAMPAIGN
The purpose of the campaign was to increase international awareness of the new independent DAY ET brand.
Furthermore, the campaign aimed to produce inspiring and aesthetically appealing content that DAY ET could utilize in other marketing activities.
Final Key Figures
ENGAGEMENTS
14.862
Engagement rate
14,11%
Unique Views
105.522
Content
48 posts & 73 stories
Solution
The campaign period spanned over 2 months, during which influencers were required to post a minimum of 2 posts and 2 stories. The images had to be of high quality and convey diversity and good taste.
It was essential that the participating influencers had an aesthetic profile that aligned with DAY ET's visual identity. Influencers received 3 optional styles from DAY ET's AW19 and WN19 collections. The company had pre-selected which styles they wanted to highlight.
Results
A total of 20 influencers participated in the campaign, with 10 from Denmark and 10 from Norway.
The influencers shared a total of 48 posts and 73 stories, providing DAY ET with 123 pieces of aesthetic content that they could use in other marketing activities afterward.
Target audience
Country
Denmark (41.45%)
Norway (38.21%)
City
Copenhagen (16.75%)
Oslo (14.29%)
Age
20 - 34 years
Gender distribution
Female (66%)
Male (34%)
EN 
DK