Deichmann

Deichmann has been a family business since 1913. Today, they are located in 30 different countries, own well-known brands such as FILA and are among the biggest in the industry offering shoes and accessories for the whole family. 

Purpose

The purpose was to focus on the opening of Deichmann’s store no. 29 in Denmark which opened in Holstebro in 2019. The focus were the opening of the store, their opening weekend and generally increase interest in Deichmann for the younger Danish audience.

Solution

The campaign lasted for just 1 week. The influencers had to share a minimum of 2 posts and 4 stories. In addition, they were required to attend the opening weekend, where they had to share posts and stories. The 3 pair of shoes that the influencers received should appear on various posts. In order to spread the message about the opening to the correct audience, we identified influencers who were located in Holstebro and the surrounding area. The influencer who created the best content was selected to make a giveaway, which was held after the regular campaign.

Result

5 influencers participated in the campaign, all of which were located in Holstebro and the surrounding area. The campaign resulted in 10 posts and 25 stories, giving Deichmann access to 35 pieces of content that they could use for later marketing activities.

Audience

Country

Denmark

City

Holstebro (44.94%)

Age

20 - 40 years

Gender distribution

Female (70%)
Male (30%)

Final results

Engagement

2.980

Engagement rate

10,40%

Reach

28.648

Impressions

38.923