Elgiganten is Scandinavia’s biggest provider of consumer electronics and has up to 40 stores in Denmark. There is no doubt that Elgiganten is among the Danes’ go-to dealer when it comes to purchasing electronic products.
Elgiganten celebrates the Asian offerday, Singles Day, which is a counterpart to Valentines Day. They wanted to focus on the day, as well as Elgiganten’s deals. The celebration was held over the weekend from 8/11/2019 to 11/11/19.
The campaign only lasted over a weekend, with influencers sharing a minimum of 3 stories. Their stories should be original, informative and have a humorous tone that matched the concept of Singles Day. We chose to only focus on stories since the campaign was short and intense, and we wanted to give the influencers the opportunity to create fun and different content. We went after influencers all over Denmark with a high engagement rate. We wanted to work with influencers with a great ability to engage their followers. It was not a requirement, but rather a wish, that the influencers were singles.
20 influencers participated in the campaign, all of whom managed to inform about Singles Day in a humorous and informative way. During the campaign, 3 post were shared, which was not a requirement, and 166 stories. These 166 stories Elgiganten could add to their own story during their Singles Day weekend, thereby creating additional value and commitment.
18 - 45 years