Elgiganten is Scandinavia's largest provider of consumer electronics and has approximately 40 stores in Denmark. There's no doubt that Elgiganten is among the preferred retailers for Danes when it comes to purchasing electronic products.
PURPOSE OF THE CAMPAIGN
Elgiganten celebrates the Asian shopping holiday, Singles Day, which is similar to Valentine's Day. They wanted to highlight this day and Elgiganten's great offers during the weekend from November 8th to November 11th, 2019.
Final Key Figures
3 posts & 166 stories
The campaign ran over a single weekend, during which influencers were required to share a minimum of 3 stories. Their stories needed to be original, informative, and have a humorous tone that matched the concept of Singles Day.
We prioritized the use of stories because the campaign period was short and intensive, and we wanted to give influencers the opportunity to create fun and unique content that engaged with their followers.
We found influencers from across Denmark who had a high engagement rate. We wanted to work with influencers who could effectively engage their followers. While it wasn't a requirement, it was a strong preference from Elgiganten that the influencers were single themselves.
In the campaign, 20 influencers participated, all of whom effectively communicated the message about Singles Day in a humorous and informative manner.
During the campaign, 3 posts were shared, although it wasn't a requirement, along with 166 stories. Elgiganten could incorporate these 166 stories into their own story during the Singles Day weekend to create additional value and engagement.
18 - 45 years