Glostrup Shoppingcenter is a shopping mall at the heart of Glostrup, offering a wide range of stores – in fact, more than 50 exciting shops!

Vi har har siden 2021 haft et løbende samarbejde og lavet en masse kampagner med Glostrup Shoppingcenter  🚀

Purpose of the collaboration

  • I denne kampagne fra  starten af 2023 ønskede Glostrup Shoppingcenter at sætte fokus på centerets brede udvalg af butikker og de mange spændende aktiviteter, som centeret afholder løbende. 

Solution

The campaign ran from February to April 2023 on both Instagram and TikTok. By utilizing both platforms, we had the opportunity to reach a younger audience, as TikTok is very popular among this demographic 🎉

In the selection process, it was crucial to find influencers with local ties as we aimed to reach an audience closely associated with Glostrup.

The influencers were activated for one month at a time, with the possibility of extending their collaboration for the remainder of the period if they performed well and were interested in continuing the partnership.

To ensure authentic content, influencers were given the opportunity to explore and highlight whatever they found exciting about Glostrup Shoppingcenter. It was important that they enjoyed creating the content 🎢 

They were tasked with promoting Glostrup Shoppingcenter through personal recommendations from the center, by sharing information about its many stores, exciting activities, and offers – for both children and adults 🎈

Results

  • Der blev i alt aktiveret 4 dygtige influencers, som tilsammen havde 137.924 følgere.
  • De delte hele 98 stykker content, nemlig: 12 posts på Instagram, 80 stories på Instagram og 6 videoer på TikTok.
  • This resulted in a reach of a whopping 481,176 unique views and a total of 41,253 engagements from their followers.
  • Det var både vi og Glostrup Shoppingcenter meget tilfredse med, og vi sætter pris på det fortsatte samarbejde 💜

Final key figures

Engagements

41.253

Engagement rate

6,94%

Unique Views 

481.176

Content

12 IG posts, 80 IG stories & 6 TikTok videos

Target audience

Countries

Denmark (92,87%)

Channels

Instagram (75%)
TikTok (25%)

Age

18 – 35 years

Gender distribution

Female (60%)
Male (33%)