Macro Influencer Marketing
Maximum outreach and massive impact
- Macro influencers are credible communicators. With a professional image and high recognition, they anchor the brand's core values with the target audience.
- With a following of 15,000 to 100,000, macro influencers are ideal for campaigns where both visibility and credibility count.
- Your brand gains broad exposure and qualified awareness.
We manage your campaign end-to-end
1
We create a tailor-made campaign strategy that fits your company's current needs - within the agreed budget.
2
We make sure to:
- Find and onboard the influencers
- Facilitate the collaboration
- Quality check all content, that will be shared within the timeframe
- Report and evaluate at the end
3
All content is delivered in Sheer Content Library, where you can access it easily and clearly. The content can be tagged and searched across influencers and campaigns - even after the collaboration has ended.
1
We create a tailor-made campaign strategy that fits your company's current needs - within the agreed budget.
2
We make sure to:
- Find and onboard the influencers
- Facilitate the collaboration
- Quality check all content, that will be shared within the timeframe
- Report and evaluate at the end
3
All content is delivered in Sheer Content Library, where you can access it easily and clearly. The content can be tagged and searched across influencers and campaigns - even after the collaboration has ended.
Qualified awareness, scaled impact
Macro influencers typically have between 15,000 and 100,000 followers, which means they can reach a wide audience with their content. They are often good at creating a community, which leads to solid interactions and loyalty among their followers.
Professional and credible image
We see a high level of professionalism when working with the larger profiles. This applies both to the administration of the collaboration and to the visual product, which is often of high quality.
Macro profiles bring experience that can strengthen both the brand's image and message delivery. At the same time, the collaboration provides an opportunity to draw on the brand value and credibility that the influencer has already built up among their followers.
Any clarifying questions?
Many of our campaigns take place in Scandinavia, but we actually cover most of Europe.
Many of our customers have cross-border activity, so it makes perfect sense to be able to set up campaigns in multiple countries at the same time. This way, we can make things easier for you if you want to target multiple markets at the same time.
Click here, to read about a campaign where we covered 11 countries at once.
We primarily run campaigns on Instagram, TikTok and Twitch.
The choice basically depends on the target group we want to reach with a campaign. In addition, the customer may have certain preferences - for example, in relation to the type of content they want to get out of it.
We put a lot of effort into matching the right influencers with the right campaigns. This is critical to ensure that the content is authentic and credible.
Influencers are chosen based on several factors, including:
- Profile theme and aesthetics
- Location
- Number of followers and follower data (gender, age, location)
What's most important depends on the individual campaign.
We use data-driven search tools to find influencers and do not have exclusivity agreements with anyone - beyond the requirements of the individual collaborations.
Both company and influencer are given the opportunity to approve/disapprove before we proceed with the individual influencer.
This way, we ensure that there is a mutual match between company and influencer and that the data is in order.
Curious?
Are you curious about whether influencer marketing can deliver results for your business?
At a strategy meeting, we will discuss your company's needs and whether influencer marketing is relevant for you. Click the button below and find a time that suits you.
Get even more out of your influencer campaign with...
Paid Advertising
Reach even further with your content through a hybrid campaign with paid advertising.
As an extension of an influencer campaign or content creation collaboration, we can set up ads with the content you create.
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