Micro Influencer Marketing
Power your brand with an influencer campaign
- Get strong visual content aimed at your target audience. This can then be used in other marketing activities, such as your company's social media and paid advertising.
- Boost brand awareness in an authentic and credible way through dynamic exposure.
- Through data insights, there is access to measurable results and learnings that feed into increased efficiency and performance in future strategies.
We manage your campaign end-to-end
1
We create a tailor-made campaign strategy that fits your company's current needs - within the agreed budget.
2
We make sure to:
- Find and onboard the influencers
- Facilitate the collaboration
- Quality check all content, that will be shared within the timeframe
- Report and evaluate at the end
3
All content is delivered in Sheer Content Library, where you can access it easily and clearly. The content can be tagged and searched across influencers and campaigns - even after the collaboration has ended.
1
We create a tailor-made campaign strategy that fits your company's current needs - within the agreed budget.
2
We make sure to:
- Find and onboard the influencers
- Facilitate the collaboration
- Quality check all content, that will be shared within the timeframe
- Report and evaluate at the end
3
All content is delivered in Sheer Content Library, where you can access it easily and clearly. The content can be tagged and searched across influencers and campaigns - even after the collaboration has ended.
Why micro influencers?
Micro influencers are characterized by having around 1,000-15,000 followers. In other words, they are slightly smaller profiles that have highly engaged followers.
Relaterbarhed & Autenticitet
Micro influencers often have a special relationship with their followers. They have an everyday life that their followers can relate to, which is why recommendations of companies, products and services seem credible.
The keyword for micro influencers is authenticity, and due to the close relationship with their followers, they can target their audience quite precisely with their content.
Cost effective
Since micro influencers have fewer followers than, for example, midi and macro influencers, the cost of collaboration is also lower.
Therefore, in a micro influencer campaign, you can collaborate with multiple profiles and reach a relatively large audience on a relatively small budget.
Any clarifying questions?
Many of our campaigns take place in Scandinavia, but we actually cover most of Europe.
Many of our customers have cross-border activity, so it makes perfect sense to be able to set up campaigns in multiple countries at the same time. This way, we can make things easier for you if you want to target multiple markets at the same time.
Click here, to read about a campaign where we covered 11 countries at once.
We primarily run campaigns on Instagram, TikTok and Twitch.
The choice basically depends on the target group we want to reach with a campaign. In addition, the customer may have certain preferences - for example, in relation to the type of content they want to get out of it.
We put a lot of effort into matching the right influencers with the right campaigns. This is critical to ensure that the content is authentic and credible.
Influencers are chosen based on several factors, including:
- Profile theme and aesthetics
- Location
- Number of followers and follower data (gender, age, location)
What's most important depends on the individual campaign.
We use data-driven search tools to find influencers and do not have exclusivity agreements with anyone - beyond the requirements of the individual collaborations.
Both company and influencer are given the opportunity to approve/disapprove before we proceed with the individual influencer.
This way, we ensure that there is a mutual match between company and influencer and that the data is in order.
The price depends first and foremost on your budget.
Of course, that's not a very concrete answer, but the fact is that we plan a campaign based on the budget you provide.
Based on the needs of your business, we will propose how we can best meet them within your budget.
So, a price can be anywhere between DKK 15,000-1,500,000+
If you are interested in hearing what we can offer within your budget, please feel free to contact us.
Curious?
Are you curious about whether influencer marketing can deliver results for your business?
At a strategy meeting, we will discuss your company's needs and whether influencer marketing is relevant for you. Click the button below and find a time that suits you.
Get even more out of your influencer campaign with...
Paid Advertising
Reach even further with your content through a hybrid campaign with paid advertising.
As an extension of an influencer campaign or content creation collaboration, we can set up ads with the content you create.
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