MovieStarPlanet is an online game with over 18 million active users worldwide. MovieStarPlanet provides an inspiring, fun, and creative network for children and young people. 

In the game, you get your own unique avatar that you can decorate a home for, dress up, create short films with actors, make music, earn money, and achieve VIP status. 

As a kid or teenager, the game lets you create connections and a network in a responsible way that prioritizes digital safety.

Purpose of the collaboration

  • The purpose of the campaign was to enhance awareness of MovieStarPlanet and their new version of the game, MovieStarPlanet2, through creative content on TikTok. 
  • In addition to the goal of increasing awareness of the game, MovieStarPlanet also aimed to generate more installs for the game.

En Tikok-løsning

To best reach the young audience, the campaign was executed on TikTok. Therefore, we engaged 5 talented TikTok influencers aged between 15-18. It was crucial for MovieStarPlanet and the campaign's success that they directly addressed a youthful audience. 

The campaign ran for one month, during which each influencer was required to share 2 TikTok videos. 

To ensure that the campaign's content was as authentic as possible, the influencers were given the freedom to shape the videos they shared. 

This way, at the end of the campaign, MovieStarPlanet received creative and playful content that truly encapsulated their fun universe.

Results

  • During the month-long campaign, the 5 influencers collectively created a total of 9 creative TikTok videos. 
  • Their content reached a total of 102,798 individuals, resulting in an engagement of 11,246 (comprising likes and comments). 
  • Furthermore, the 5 influencers generated a significant number of new game installs. This can be attributed, in part, to the high engagement with their followers, as several of them directly encouraged their audience to download and play the game with them.

Final key figures

Engagements

11.246

Engagement rate

18,05 %

Unique Views 

102.798

Content

9 videos

Target audience

Countries

Denmark (64,55%)

Age

13 – 24 år

Gender distribution

Female (74%)
Male (26%)