The brand Narciso Rodriguez was founded in 1997 by Narciso Rodriguez himself when he presented his first line under his own name during Milan Fashion Week. The brand quickly gained global recognition for its simple and elegant collections, emphasizing quality and functionality. Later, Narciso Rodriguez expanded with a range of well-known high-quality fragrances that perfectly complement the elegant universe.
In recent years, we have executed several exciting campaigns for the brand, all of which have focused on their exclusive fragrances.
PURPOSE OF THE CAMPAIGN
The purpose of this campaign, which we conducted in the fall of 2021, was to spotlight their fragrance 'For Her - Musc Noir' and, furthermore, to create compelling and aesthetically pleasing content that could enhance awareness of the fragrance and the brand.
Final key figures
ENGAGEMENTS
15.969
Engagement rate
6,35%
Unique Views
251.414
Content
39 posts & 162 stories
Solution
In the campaign, a total of 33 talented influencers on Instagram were activated, comprising both micro and macro profiles.
It was crucial for Narciso Rodriguez that the participating influencers possessed a strong sense of aesthetics that aligned with the brand's own visual identity. Through careful screening of the profiles and effective communication and alignment of expectations with the influencers, we ensured that the campaign's content met the brand's expectations.
Results
At the end of the campaign, the 33 influencers had generated a total of 251,414 unique views and received a combined engagement of 15,969 (including likes, comments, and shares). They had also created a total of 39 high-quality posts and an impressive 162 stories.
This is a result that both we and the client were very pleased with!
Target audience
Countries
Danmark (53,06%)
USA (5,80%)
UK (2,80%)
City
København (12,82%)
Aarhus (5,76%)
Aalborg (2,33%)
Age
18 – 44 years
Gender distribution
Female (55.78%)
Male (36.47%)
EN 
DK