To ensure that attention was distributed as effectively as possible among the 3 brands, we decided to set up 3 separate campaigns - one for each brand. We did this because each of the 3 brands targets different demographics.

By looking at parameters such as the type of exercise the influencers typically engaged in and their past collaborations, we ensured that the candidates presented to Nordic Nutrient were perfect matches for each brand individually.

We decided to run a campaign period of 3 months in total, during which we evaluated the influencers' performance and had close communication with both them and the company to determine whether it made sense to continue the collaboration. These campaign parameters allowed us to ensure that we constantly optimized the campaign and achieved the most successful results for Nordic Nutrient. It also gave the influencers the opportunity to assess whether they remained motivated to continue their partnership with the brand.

During each month, we had 5 influencers on board for each of the three campaigns. The collaboration terms were that they would share 1 post and 2 storylines per month they participated. Additionally, they were required to share a unique link to Nordic Nutrient's website to generate traffic from their followers.