SHISEIDO has been working with cutting-edge technology since 1872 to develop high-quality pharmaceutical skincare and makeup products.
SHISEIDO is renowned for its revolutionary and innovative products, sold worldwide. Since the brand's inception, they have placed a strong emphasis on creating unique products for their customers.
Purpose of the collaboration
- Vi har siden 2019 haft et tilbagevendende samarbejde med SHISEIDO og skabt en række succesfulde kampagner, som har haft fokus på forskellige dele af deres brede sortiment. Nogle kampagner har handlet om deres eksklusive udvalg af kosmetik, andre om deres hudplejeserier – til både mænd og kvinder.
- In one of the recent campaigns, SHISEIDO aimed to raise awareness about their SHISEIDO Men series, as it was set to be relaunched in several stores in Denmark. They wanted to engage talented male influencers who could help generate attention around the product line, its qualities, and the importance of maintaining good skincare routines.
Solution
In the campaign, a total of 9 talented influencers were engaged, all of whom aligned with the brand and its values. To ensure the widest possible exposure, it was important for SHISEIDO that the influencers were spread across the country, enabling them to visit stores in various locations.
Throughout the month-long campaign, the 9 influencers were each tasked with sharing 1 post and 2 storylines with their Instagram followers. When it came to their content, a strong emphasis was placed on aesthetics and storytelling, as the purpose was to generate awareness about the relaunch of the series.
Results
- During the month-long campaign, the 9 influencers collectively created a total of 11 posts, 60 stories and 1 TikTok video.
- Collectively, this ensured 130,185 unique views and an engagement rate of 4.7%, which we are very pleased with!
Final key figures
Engagements
6.490
Engagement rate
4,7%
Unique Views
130.185
Content
11 pictures, 60 video clips & 1 TikTok video
Target audience
Countries
Denmark
Age
20 - 35 years
Gender distribution
Female (54%)
Male (35%)
EN 
DK