Sofacompany is a Danish company that has become well-known internationally. The company's mission is to revolutionize the furniture industry through high-quality design that is accessible to everyone.
PURPOSE OF THE CAMPAIGN
Sofacompany wanted to focus on both their Fall '19 collection and their sustainable sofa, Astha Cura. Therefore, we executed two parallel campaigns.
The Astha Cura sofa is made from 98% PET plastic bottles and is a collaboration between Sofacompany and Plastic Change. For the Astha Cura campaign, the main focus was to convey the sustainable message, which was presented in the best possible way through various visual universes with influencers in Germany, the Netherlands, and Norway, which are important new markets for the company.
Final Key Figures
21 posts & 30 stories
The solution was that each influencer should share a minimum of 3 posts and 3 stories. Additionally, we emphasized the use of hashtags, and it was a requirement that #sustainable was used in the captions. This way, Sofacompany could align itself with the sustainable discourse on social media.
We targeted influencers in the older demographic because they are primarily consumers with a natural interest in interior design and sustainability.
7 influencers from Germany, the Netherlands, and Norway participated in the campaign.
The participating influencers shared 21 posts and 30 stories.
As a result, Sofacompany had access to 51 pieces of aesthetically pleasing content that they could use in other marketing activities.