We did two concurrent campaigns, as Sofacompany wanted to focus on both their Fall ‘19 collection and their sustainable sofa, Astha Cura. Made from 98% PET plastic bottles, the Astha Cura sofa is a collaboration between Sofacompany and Plastic Change. For the Astha Cura campaign, the main focus was to convey the sustainable message, which were presented through various visual universes with influencers Germany, the Netherlands and Norway, which were important new markets for the company.