Sofacompany is a Danish company, which is now well-known internationally. The company’s mission is to revolutionize the furniture industry through high quality design that are accessible to everyone.
We did two concurrent campaigns, as Sofacompany wanted to focus on both their Fall ‘19 collection and their sustainable sofa, Astha Cura. Made from 98% PET plastic bottles, the Astha Cura sofa is a collaboration between Sofacompany and Plastic Change. For the Astha Cura campaign, the main focus was to convey the sustainable message, which were presented through various visual universes with influencers Germany, the Netherlands and Norway, which were important new markets for the company.
The influencers had to share a minimum of 3 posts and 3 stories. In addition, we emphasized the use of hashtags. Among other things, it was required that #sustainable should be used in the text. This way, Sofacompany was able to write themself into the sustainable discourse on social media. We looked for influencers in the older audience, as they are the primary consumer with a natural interest in interior design and sustainability.
The campaign featured 7 influencers from Germany, the Netherlands and Norway. The participating influencers shared 21 posts and 30 stories. Thus, giving Sofacompany access to 51 pieces of aesthetic content that they could use in other marketing activities.