Swapfiets offers a bicycle subscription service, where customers receive a quality bicycle - complete with the iconic blue front wheel that characterizes Swapfiets. The subscription doesn't just include the bike; it also ensures that your bicycle always works because all repairs are included. Pretty smart, right? In fact, Swapfiets offers repair or replacement completely free within just 48 hours.

Over the past three years, we have executed a total of 8 campaigns for Swapfiets and collaborated with more than 150 talented influencers! It has been exciting to follow their journey and contribute to supporting their marketing activities as they evolve. 

Purpose of the collaboration

  • The campaigns have often been structured around the start of the academic year, as their solution is highly advantageous for students. These campaigns have primarily focused on increasing awareness of their service.
  • In the spring of 2021, we launched an exciting campaign with messages that set it apart from the previous ones. We named this campaign 'Can't Stop Us,' and its purpose was to brand Swapfiets as a movement and a community.

Solution

During the campaign, influencers were tasked with sharing exciting content on Instagram, emphasizing how Swapfiets was a community one could become a part of. It was important for Swapfiets that influencers addressed the concept of saying no to overconsumption, focusing on messages such as: 'Why buy and own average-quality products and then dispose of them after use when you can choose to use high-quality products designed for reuse?' Additionally, it was crucial for them that the content produced by influencers was vibrant and dynamic.

Furthermore, each influencer shared a unique link with their followers to encourage them to try Swapfiets for themselves.

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Results

  • In the campaign, a total of 21 influencers participated, collectively sharing 40 posts and 342 stories over the course of the three-month campaign period. 
  • As always, we made an effort to activate skilled influencers who could align with the messages the campaign was built upon. This also meant that at the end of the campaign, we had content with an entirely different expression compared to the previous campaigns we had created for Swapfiets. This, of course, pleased us, as it meant we had captured the tone of voice that Swapfiets desired for this particular campaign!

Final key figures

Engagements

64.007

Engagement rate

6,52%

Unique Views 

982.041

Content

40 posts & 342 stories

Target audience

Countries

Danmark (78,20%)
USA (2,06%)
Sverige (1,24%)

City

København (12,08%)
Aarhus (3,36%)
Odense (3,02%)
Aalborg (2,87%)

Age

18 – 35 years

Gender distribution

Female (62%)
Male (38%)