Swapfiets
Swapfiets is a smart concept where a bicycle is offered as a subscription solution. When you subscribe, a bicycle is made available, as well as the possibility of free repair and service at any time. Their bikes can recognized on the blue front wheel, which is currently filling the Danish streets.
Purpose
The purpose was to focus on Swapfiets’ subscription service and concept, as well as to provide participants for their then events in Copenhagen, Aarhus and Odense.
Solution
The influencers had to share a minimum of 1 post and 4 stories. We demanded that the influencers had to be in the picture and the Swapfiets’ iconic blue front wheel was visible. We focused primarily on students living in Copenhagen, Aarhus and Odense. It was not required, but an advantage, if the influencers had the opportunity to participate in Swapfiets’ then events. After the regular campaign period, the influencers had the opportunity to make a giveaway where they could hand out a 6-month free subscription to Swapfiets.
Result
13 influencers participated in the campaign, where they shared 26 posts and 111 stories. This gave Swapfiets access to a total of 137 pieces of authentic content that they could use for other marketing activities.
Audience
Country
Denmark (65.83%)
City
Aarhus (18.69%)
Copenhagen (18.68%)
Odense (14.96%)
Age
15 - 30 years
Gender distribution
Female (54%)
Male (46%)
Final results
Engagement
10.440
Engagement rate
7,91%
Reach
132.048
Impressions
178.803
EN 
DK