Swapfiets is a smart concept where a bicycle is offered as a subscription solution. When you subscribe, a bicycle is made available, as well as the possibility of free repair and service at any time. Their bikes can recognized on the blue front wheel, which is currently filling the Danish streets.
The purpose was to focus on Swapfiets’ subscription service and concept, as well as to provide participants for their then events in Copenhagen, Aarhus and Odense.
The influencers had to share a minimum of 1 post and 4 stories. We demanded that the influencers had to be in the picture and the Swapfiets’ iconic blue front wheel was visible. We focused primarily on students living in Copenhagen, Aarhus and Odense. It was not required, but an advantage, if the influencers had the opportunity to participate in Swapfiets’ then events. After the regular campaign period, the influencers had the opportunity to make a giveaway where they could hand out a 6-month free subscription to Swapfiets.
13 influencers participated in the campaign, where they shared 26 posts and 111 stories. This gave Swapfiets access to a total of 137 pieces of authentic content that they could use for other marketing activities.
15 - 30 years