What we do at Inmix
At Inmix, we make influencer marketing simple. We combine technology and human insights to match brands and influencers in the most authentic way.
Since 2018, we've created 500+ campaigns on Instagram, TikTok and Twitch - always with credibility and creativity at the center.
In 2024, we joined forces with Sheer - a platform that gives you full overview, live data and sharp results. Together we create campaigns that build relationships and results.
Technology and people. Simple - and powerful.
Awareness
Influencers are powerful storytellers who create personal and engaging awareness of your brand on social media.
We create targeted campaigns that increase your visibility and build awareness of your business.
Content creation
Get authentic UGC that matches your visual identity and strengthens your brand on your own channels and in advertising.
We handpick influencers and creators with an aesthetic sense and strong knowledge of your target audience.
Advertising
We amplify your content while it's most relevant, so you get maximum impact from the collaboration.
With paid advertising, we ensure that your content reaches a wider audience and hits your target audience precisely.
User Generated Content
Strengthen credibility with user generated content (UGC)
In digital marketing, authenticity and credibility are key. To grab consumers' attention, content needs to stand out from stock photos and avoid appearing AI-generated.
An effective way to ensure authenticity in your content - whether it's for advertising or social media - is to use User Generated Content (UGC).
Three reasons why UGC is effective:
- It integrates naturally and dynamically into the media people scroll through, strengthening credibility.
- Influencers have a close relationship with their audience and know exactly how to capture their attention.
- UGC allows you to create high-quality, visually strong content with variety that would normally require a larger budget.
UGC isn't just a trend - it's a strategy that provides authentic content that truly engages.
Through an influencer collaboration, you can create content targeted to your audience that you can use for social media and advertising (agree in advance).
Alternatively, you can get user generated content (UGC) without an influencer campaign through a content creation collaboration where we produce content that you can use in your marketing.
With both solutions, you get content that you can use:
- Social media
- Advertising
- Website and newsletters
Read more under Our Services.
Creating content requires constant time and resources that could be better spent on core business.
This is why it's smart to outsource to influencers who know what captures the attention of your target audience. Content created by influencers gives better results and is often cheaper than producing it yourself.
Read more under Our Services.
Influencer Marketing
Why choose influencer marketing?
Influencer marketing has become a central part of digital marketing. What started with famous faces in TV commercials has now gone digital and driven by social media, with niche influencers playing a major role.
This development shows the continued relevance of influencer marketing in shaping consumer behavior. The personal narrative of influencers creates authenticity and credibility, which leads consumers to trust recommendations.
Different types of profiles
The classification of profile types below focuses on the number of followers. Although profiles can also be classified by category, size is an important factor because the effect works in different levels depending on the size we are working with.
Smaller profiles typically have high engagement from their followers, while large profiles reach a much wider audience.
Read more about strengths and weaknesses below.
|
|
Micro Influencers
|
Macro Influencers
|
Mega Influencers
|
|---|---|---|---|
|
|
2,000 - 20,000 followers
|
20,000 - 100,000 followers
|
100,000+ followers
|
|
|
Extremely local
|
National reach
|
National/global reach
|
|
|
Strong in niches and in creating relatability
|
Strong within communities, creates high reach and is conversion-strong
|
Strong for endorsement, creates maximum reach, and can be used to some extent for conversion
|
|
|
Shares very personal content
|
Can share personal content
|
Rarely shares personal content. Typically known for something other than social media (e.g., sports)
|
|
|
Engagement rate: 5-10%
|
Engagement rate: ca. 1-5%
|
Engagement rate: 0,5-3%
|
|
|
Low compensation expectations, but requires a lot of administration
|
High compensation expectations, but requires less administration (often through an agent)
|
High compensation expectations, but requires less administration (always through an agent)
|
|
|
Content rights included
|
Content rights typically not included
|
Content rights not included
|
Benefits of micro influencers
Credibility
Micro influencers are ordinary people with everyday lives like you and me.
This means that their recommendations are seen as more authentic and trustworthy, and therefore their followers are more likely to accept them.
Exact target audience
Micro influencers typically have a local influence and a very precise target audience that they know and relate to well.
Therefore, you are more likely to reach your specific target audience in a collaboration.
Engagement
Our analytics show that influencers with less than 20,000 followers typically have a higher engagement rate.
This means that a significantly higher percentage of followers engage with the influencer's content, resulting in better performance.
Data-driven campaigns with Sheer
Sheer Influencer Marketing OS offers an easy-to-use campaign management tool where you can easily find the right influencers, plan campaigns and get the necessary overview - all in one place.
The content library allows you to store and organize content for future campaigns and optimize your workflow.
Sheer can be used as a self-service solution if you want to handle influencer collaborations on your own, but is also part of Inmix's full-service solutions, where we take care of everything for you.
The collaboration between Sheer and Inmix creates a mutual synergy where technology and human insight come together. Sheer provides the data-driven tools, while Inmix provides the creative direction and strong influencer relationships that make your campaigns effective and authentic.
Our Process
Step 1
The first meeting will focus on identifying needs and aligning expectations.
Based on a roadmap, we talk about what your business needs and how we can support your business through a collaboration.
After this, we create a tailored campaign strategy for you.
Step 2
At a strategy meeting, we present you with the campaign strategy we have tailored for your business.
You will also get examples of influencers that match your target audience.
If you have any comments or corrections, we will adjust before we proceed.
Step 3
Once the proposal is approved by you, we start selecting candidates for the campaign.
We present you with a list so that you have the opportunity to choose the influencers that you think best match your business.
We then reach out to the approved candidates with a campaign brief.
Step 4
We get the job done.
Throughout the campaign, we'll keep you updated and share the influencers' content with you so you can use it in other activities right away.
Our Campaign Manager will involve you to the extent you prefer.
Step 5
Once the campaign is complete, we deliver a full report with an overview of the campaign results.
Here we measure impressions, reach and engagement, among other things.
The report is presented at a final evaluation meeting where we also look ahead.
Pricing
The price of a campaign?
Unfortunately, we can't answer this question with a concrete number. It depends on your budget and needs.
When we put together a campaign strategy, we do so based on the budget you provide. Based on the needs of your business, we will come up with a proposal for how we can best design a collaboration within the allocated budget.
So, a price can be anywhere between DKK 20,000-2,000,000+
Different companies, different needs
Our customers are very different in size, industry and needs. That's why we tailor the campaign strategy to suit your business and what you want to get out of a collaboration.
If you are interested in hearing what we can offer within your budget, please feel free to contact us.
Download our free e-book (only in Danish)
Succeed with influencer marketing in 2025
Find out what's happening in influencer marketing and online marketing right now. The e-book is free to download and we hope it will inspire you in how to approach your marketing strategy.
EN 
DK