Paid Advertising

Power your content with a hybrid campaign

  • It's crucial for social media advertising to be a natural part of the scrollable feed. Therefore, it is essential that the content is authentic and has a personal touch.
  • The synergy between user-generated content and paid advertising is undeniable. Because who better to visualize the personal narrative than the users themselves?
  • Powering an influencer campaign or content creation collaboration with paid advertising gives you the opportunity to reach even further, and we can help: 

Go even further with your content

1

In a hybrid campaign, we use the content from your influencer campaign or content creation collaboration to place ads in Meta.

Through close monitoring, we adjust the ads on the fly to optimize performance.

2

We make sure to: 

    • Identify the right pieces of content for ads
    • Create ad texts and setup in Meta
    • Split test between ad types
    • Monitor, adjust and scale continuously
    • Report and evaluate 
Book a strategy meeting

1

In a hybrid campaign, we use the content from your influencer campaign or content creation collaboration to place ads in Meta.

Through close monitoring, we adjust the ads on the fly to optimize performance.

2

We make sure to: 

    • Identify the right pieces of content for ads
    • Create ad texts and setup in Meta
    • Split test between ad types
    • Monitor, adjust and scale continuously
    • Report and evaluate 
Book a strategy meeting

2 types of paid advertising

Ads can be created in different ways, and we generally work with two ad types that we split test. 

Branded content

Branded content is content created to advertise through a company's own channels, such as Instagram and Facebook. The content can then be powered by paid advertising to reach even further.

Native advertising

Here we're talking about advertising that is produced to fit the format through which it is launched.

The purpose is to create a personal narrative about the product and brand, and is therefore unlike traditional advertising, which generally focuses more purely on sales and product presentation.

  • What the two ad types have in common is that they are dynamically included in the user's feed. This makes it seem authentic and trustworthy, which is well received.

Any clarifying questions?

With a hybrid campaign (combination of content creation/influencer campaign and paid advertising), we start from the total budget. 

Again, we can't give a concrete answer on price, as it depends on the budget you come in with. 

Based on the budget and the company's needs/desires, we provide a proposal for how the budget is divided between creators/influencers and paid advertising.

We primarily do paid ads on Instagram and Facebook through Meta. User Generated Content performs well on these platforms and therefore the link is natural.

Curious?

Are you curious about whether influencer marketing can deliver results for your business?

At a strategy meeting, we will discuss your company's needs and whether influencer marketing is relevant for you. Click the button below and find a time that suits you. 

Book a strategy meeting

Receive creative content for further use

Micro Influencer Marketing

Increase awareness of your company and your products/services in a credible and authentic way.

With an influencer campaign, you'll not only create awareness of your brand, but you'll also get a lot of creative content that can be used in other marketing activities.

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Content Creation

Choose User Generated Content (UGC) aimed at your target audience.

With a content creation partnership, you receive high-quality, creative content that you can use in your own marketing activities, such as paid advertising or social media.

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